This team will be responsible to create a growth plan for all categories for the year and then help bring it to life with the respective marketing teams. This will mean:
Understanding the consumer for each category and develop insights that help recruit current consumers to the platform and help grow the categories.
Develop, establish and execute marketing strategies and plans to drive Category growth plans and achieve set business objectives working closely with the e-comm and marketing teams.
This team’s planning process will take the growth ambition for the category, brand plans, Trends, own priorities , business intelligence and our marketing capabilities across creative, content,
performance and CRM to build a Category-Brand Plan which becomes the blueprint for the year - and then broken down into quarter and monthly plans
This will be done through involving all cross functional teams within marketing and business.
Requirements
DELIVERABLES:
Own the user journey (onsite & offsite, working closely with site and marketing teams)
Define the shape of category growth by segment, contribution, brand
Identify key drivers for each and develop a ‘consumer first’ plan
• Champion deep category understanding • Best in class, Brand specific plans for key growth contributors
Creative and distinctive campaign thinking for the category and key brands
360 degree comms launches for import brands, global store brands.