- Social media listening specialist will design develop and deliver standard and customer reports to go to market teams
- Listening to social media conversations to spot negative issues and mange ORM process
- He she will be responsible for translating social data into meaningful insights and communicate the story in a way that allows the business to make decisions based on the reports
- Handle multiple projects simultaneously and deliver reports without grammatical or data errors
- Specialist will work with PR and Digital Marketing to prepare social media measurement and research reports
Key Responsibilities:
- Identifying and creating insights by analyzing user generated content and digital data to answer business questions
- Mange online reputation management Find out negative tweets and send out early warning signals
- Good Boolean query building data extraction skills using tools like Sprinklr Talkwalker Brandwatch Sysomos etc
- Conduct in depth competitive analysis from a social media perspective e
- g
- trends themes etc
- Reporting deliverable in PowerPoint Newsletter and Excel formats that transform social data into a clear story
- Articulate stories with data and present findings in an organized and visually compelling manner
- Develop data driven insights and strategy recommendations that speak to clients business goals
- Lead the development of research project plans scope and execution
- Collaborate with the digital analytics team to create more cutting-edge and efficient analytics
Technical Requirements:
- Ability to generate and clearly communicate insights from raw data
- Understand social media metrics social listening tools and analytics
- Data interpretation and analysis and excellent content writing skills
- Experience with one or more Social Listening Monitoring tools Sprinklr Talkwalker Meltwater Datasift Netbase Sysomos Tracx BrandWatch Lexis Nexis etc
- Advanced Microsoft Excel and PowerPoint proficiency