Performance Marketing Specialist

Company: Acodez IT Solutions
Location: Kozhikode, Kerala
Employment Type: Full time
Experience: 2–3+ Years
Salary: ₹20,000 – ₹30,000 per month

About the Role

Acodez IT Solutions is looking for a Performance Marketing Specialist with hands-on experience in managing paid advertising campaigns across multiple digital platforms. The ideal candidate should be analytical, data-driven, and passionate about delivering measurable marketing results.

Key Responsibilities
Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
Manage lead generation and e-commerce campaigns.
Monitor and optimize KPIs such as ROAS, CPA, CPL, CTR, and conversion rates.
Set up and maintain conversion tracking using GA4,



GTM, Meta Pixel, and Conversion API.
Conduct A/B testing and collaborate with creative teams to improve campaign performance.
Prepare performance reports and provide optimization recommendations.

Requirements
2–3+ years of experience in Performance Marketing or Paid Media.
Solid hands-on experience with Google Ads and Meta Ads Manager.
Knowledge of GA4, GTM, Meta Pixel, and Conversion API.
Excellent analytical and communication skills.
Agency experience is preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Kozhikode
🏢 Acodez IT Solutions
📍 Kozhikode