Mission:

Recommending and implementing marketing resources to develop the volume / margin ratio of Liquid Cheese and Cream Cheese

Key Responsibilities:

Marketing Research:

➢ Conduct comprehensive market research within the cheese industry, focusing specifically on the liquid cheese product category.

➢ Perform competitor analysis and customer research to identify market trends, preferences, and opportunities.

➢ Stay updated on new QSR trends and emerging market demands related to cheese specific dishes, incorporating findings into product strategies.

Product Development:

➢ Drive concept and ideation for International & regional QSR’s for the liquid cheese category. (APAM region - McD, Subway, Rebel foods, Pizza hut, BK, Dominos, KFC, Taco bell)

➢ Prepare compelling concept presentations, utilizing data-driven arguments to effectively convey value propositions and secure client engagements.

➢ Lead the development of product catalogs, repository, new recipes for the liquid cheese, ensuring alignment with market demands and client needs.

➢ Collaborate closely with the R&D; team to translate client requirements into viable product solutions,



facilitating regular enhancements based on feedback from the customers.

➢ Oversee the creation of product labels and packaging, ensuring compliance with legal requirements, FSSAI and obtaining approvals from relevant stakeholders.

➢ Conduct regular sensory evaluations of product samples.

➢ Taking the lead in decision-making for your product category, and facilitating collaboration among all stakeholders to align and drive initiatives forward.

Other Activities:

➢ Digital Marketing (SEO, SMO, PPC), Website designing, development & maintenance projects

➢ Events – Gulf food, Aahar & Anufood.

Requirements

PROFILE
• Training - MBA with concentration in Marketing or degree in Engineering with concentration in Agriculture/Agronomy

• Experience - 8 years+ experience in marketing (experience in sales is an added bonus)

QUALIFIED RELATIONSHIPS

➢ Internal

• Sales staff

• R&D; and Factories

• CFO

• Legal

• NRD

• Purchasing

➢ External

• Other subsidiaries in the Business line

• Agencies (advertising /media/ pack /research, etc.

📌 Marketing Manager (Noida)
🏢 Nameless
📍 Noida