Marketing Executive / Marketing Officer


Role Summary


- Responsible for planning and executing marketing and branding initiatives to enhance school visibility, drive admissions, and strengthen the institution’s brand presence.

- Work closely with admissions, management, and external agencies to achieve enrollment and outreach goals.

Key Responsibilities


Marketing Strategy & Planning

- Develop and execute annual and campaign -wise marketing plans aligned with admission targets.

- Support management in defining branding and positioning strategies.

- Conduct market research to identify trends, competitor activity, and parent expectations.

Digital Marketing

- Manage digital marketing initiatives including social media, website updates, and online campaigns.

- Coordinate SEO, paid ads, and lead generation activities.

- Track digital performance metrics and optimize campaigns.

Admissions & Lead Support

- Generate and qualify admission leads through online and offline channels.

- Coordinate with admissions team for lead follow -up and conversions.

- Track inquiry -to -admission funnel and prepare performance reports.

Offline Marketing & Events

- Plan and execute school events, open houses, fairs, and outreach programs.

- Coordinate print media, hoardings, brochures, banners, and outdoor promotions.

- Manage vendor coordination for marketing materials and events.

Branding & Communication

- Ensure consistent brand messaging across all communication channels.

- Create and review marketing content including brochures, presentations, videos, and posts.

- Coordinate PR activities and local media coverage.

Campaign Tracking & Reporting

- Monitor campaign budgets and ROI.

- Prepare marketing MIS and dashboards.

- Present campaign performance reports to management.