Key Responsibilities
Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.
Conduct keyword research and competitor analysis to improve campaign performance.
Create compelling ad copies and coordinate with the design team for ad creatives.
Monitor daily campaign performance, budgets, bids, and conversions.
Optimize campaigns to improve CTR, Quality Score, CPC, CPA, and ROAS.
Set up and track conversions using Google Analytics, Google Tag Manager, and platform-specific tracking tools.
Prepare weekly and monthly performance reports with actionable insights.
Perform A/B testing for ad copies, landing pages, and audience targeting.
Stay updated with the latest PPC trends, platform updates, and industry best practices.
Collaborate with SEO, content,



and web development teams to improve overall digital marketing performance.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field.
3–6 months of experience in PPC through a job, internship, or skilled training.
Basic knowledge of Google Ads and Meta Ads Manager.
Understanding of keyword research, campaign structure, and bidding strategies.
Familiarity with Google Analytics (GA4) is a plus.
Valuable analytical and problem-solving skills.
Proficiency in MS Excel or Google Sheets.
Solid communication skills and willingness to learn.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Meta Ads Executive Sahibzada Ajit Singh Nagar (India)
🏢 Digihawks marketing
📍 India