An Area Sales Executive in FMCG is responsible for driving product distribution, volume, and brand visibility within a specific geographic territory. They manage relationships with wholesalers, distributors, and retail stores.
Target Achievement: Meet or exceed monthly and quarterly volume and value sales targets assigned for the territory.
Distributor Management: Manage stock levels at distributor points, prevent stock-outs, and ensure timely dispatches and credit collections.
Retail Expansion: Identify, onboard, and manage relationships with new retailers and wholesalers to expand market reach.
Merchandising & Visibility: Ensure products are well-placed on shelves (planogram compliance) and utilize point-of-sale (POS) materials to increase visibility.
New Product Launches: Drive the distribution and placement of new product developments (NPD) across all stores in the assigned area.
Market Intelligence: Track competitor activities, pricing, and promotional schemes, and report them to senior management.
Reporting: Submit daily sales reports (DSR), maintain coverage dashboards, and track secondary sales.

Requirements & Qualifications
Education:



Bachelor’s degree in Business Administration, Marketing, or a related field.
Experience: Typically 2 to 5 years of field sales experience within the FMCG or consumer goods industry.
Skills Needed:
Strong negotiation and relationship-building skills.
Robust understanding of local market dynamics and distributor networks.
Proficiency in using sales reporting and inventory applications.
Ability to travel frequently within the designated territory.
Quick-Moving Consumer Goods (FMCG) Sales job descriptionAs a Sales Representative or 'Rep', it would be your job to sell your company's products or services. You would be responsible for.
Area Sales Executive- FMCG Field work
An Area Sales Executive in FMCG drives product sales, distribution, and brand visibility within a assigned area.

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Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:
Cell phone reimbursement
Versatile schedule
Food provided
Health insurance
Internet reimbursement
Leave encashment
Life insurance
Paid sick time
Paid time off
Provident Fund

Work Location: In person

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