We are seeking a results-driven Performance Marketing Specialist to manage and optimize paid digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), and YouTube. The ideal candidate will own the complete lead generation funnel—from campaign creation and landing pages to conversion tracking and CRM integration—with a solid focus on reducing Cost per Qualified Lead (CPL) and maximizing Return on Ad Spend (ROAS).

Key Responsibilities
Plan, execute, and optimize paid campaigns across Google, Meta, and YouTube.
Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, and CRM integrations.
Build and optimize high-converting landing pages.
Conduct A/B testing of ads, audiences, and landing pages to improve campaign performance.
Monitor budgets, bidding strategies, audience targeting, and retargeting campaigns.
Analyze campaign performance and maintain real-time dashboards for CPL, ROAS, and lead quality.
Coordinate with creative teams to develop high-performing ad creatives.





Required Qualifications
2–4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
Proven success in lead generation campaigns with measurable CPL and ROAS improvements.
Robust knowledge of GA4, Google Tag Manager, Meta Ads Manager, conversion tracking, and pixel implementation.
Experience managing campaign budgets and optimizing performance based on data.
Ability to present past campaign performance metrics and results.

Preferred Qualifications
Experience in healthcare, aesthetics, wellness, education, or similar service industries.
Knowledge of WordPress/Elementor, Looker Studio, and WhatsApp lead automation.
Experience using AI tools for marketing and creative optimization.
Proficiency in English, Hindi, and Telugu is an advantage.

Pay: ₹11,230.70 - ₹34,999.00 per month

Work Location: In person

📌 Performance Marketing Specialist Google Ads & Meta Ads Hyderabad (India)
🏢 Ray solutions
📍 India