Job Description:

We are seeking a results-driven Google Ads Specialist to plan, create, manage, and optimize paid search campaigns across Google Ads platforms. The ideal candidate has strong analytical skills, hands-on PPC experience, and a proven ability to drive ROI through data-driven decisions.

Key Responsibilities

- Plan, set up, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube)
- Conduct keyword research, audience targeting, and competitive analysis
- Write and test ad copy, extensions, and landing page recommendations
- Optimize bids, budgets, targeting, and ad creatives to improve performance
- Monitor daily campaign performance and adjust strategies to meet KPIs
- Track conversions and ensure accurate implementation using Google Tag Manager and Google Analytics
- Perform A/B testing on ads, keywords, and landing pages
- Prepare weekly and monthly performance reports with insights and recommendations
- Stay up to date with Google Ads policies, platform updates, and industry best practices
- Collaborate with SEO, content, design, and sales teams to align marketing goals

Required Skills & Qualifications

- 2+ years of hands-on experience managing Google Ads campaigns




- Strong knowledge of PPC metrics (CPC, CPA, ROAS, CTR, Quality Score)
- Experience with Google Analytics (GA4) and Google Tag Manager
- Proficiency in keyword research and bid strategies
- Ability to analyze data and translate insights into action
- Strong written communication skills for ad copy creation
- Google Ads certification (Search preferred)

Preferred Qualifications

- Experience managing large or multi-account budgets
- Knowledge of conversion rate optimization (CRO)
- Experience with e-commerce and Google Shopping campaigns
- Familiarity with tools such as SEMrush, Ahrefs, or Optmyzr

Key Performance Indicators (KPIs)

- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Conversion rate
- Click-through rate (CTR)
- Budget efficiency and growth

Job Type: Full time

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Application Question(s):

- What is the pin code of your place of residence ?
- Please share the link of your work portfolio.
- What is your current salary ?
- What is your expected salary ?

Work Location: In person

📌 Google Ads Specialist (India)
🏢 DIBC
📍 India