Manage and optimize paid advertising campaigns across Google Ads, Google Merchant Center (GMC), Meta Ads, and other digital advertising platforms.
Develop and execute performance marketing strategies to drive traffic, leads, and online sales.
Conduct keyword research and build high-performing search campaigns.
Monitor campaign performance daily and make data-driven optimizations.
Optimize campaigns based on key performance indicators (KPIs), including CTR, CPC, CPA, ROAS, conversion rate, and revenue.
Set up, integrate, test, and maintain conversion tracking, pixels, Google Analytics, Google Tag Manager, and other required tracking events.
Perform A/B testing of ad creatives, landing pages, audience segments, bidding strategies, and campaign structures to improve performance.
Manage end-to-end digital marketing campaigns across PPC, SEM,



Display Advertising, Social Media Advertising, Remarketing, and Email Marketing.
Analyze customer behavior, audience insights, and competitor activities to identify growth prospects.
Allocate and manage advertising budgets to maximize campaign performance and return on investment (ROI).
Collaborate with the creative, content, and web development teams to improve campaign effectiveness and landing page performance.
Prepare daily, weekly, and monthly performance reports with actionable insights and optimization recommendations.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

📌 Ppc Executive Gujarat
🏢 Vasu Healthcare
📍 Gujarat