Manager, Marketing Communication (Gurugram)

Manager, Marketing Communication (Gurugram)

05 Aug
|
Important Business
|
Gurugram

05 Aug

Important Business

Gurugram

About the Organization


Furniture and Fittings Skill Council is an industry -led organization dedicated to the sustainable development of the furniture and interior industry in India. With the support of 1500+ companies, associations, academia and Skill Ambassadors, FFSC aims to build a robust ecosystem through skill development initiatives and collaborations.


Objective


The
Manager, Marketing Communications (Strategy), will play a pivotal role in
developing and executing strategic marketing communication plans for
FFSC. This position requires a forward -thinking and strategic approach to
enhance the organization's brand, promote its initiatives, and strengthen
stakeholder engagement through digital -first and data -driven
communication.






Key Responsibilities (KRA)




- Develop
and execute comprehensive marketing communication strategies aligned with
FFSC's overall goals and objectives

- Drive
brand awareness and recognition through targeted, data -driven, multi -channel
communication campaigns.

- Plan,
execute, and optimize email marketing campaigns using Zoho Campaigns,
including audience segmentation, list management, automation,
personalization, newsletters and campaign analytics.

- Collaborate
with internal teams to align communication strategies with FFSC's skill
development programs, industry campaigns, stakeholder engagement
programs, events, and digital outreach initiatives.

- Oversee
impactful content for websites, email newsletters, social media,
presentations, PR notes, video scripts, case studies, and stakeholder
communication while ensuring consistency in messaging and brand
representation.

- Build
integrated digital communication plans across email, LinkedIn, YouTube,
Instagram/Facebook, WhatsApp or community channels, webinars, events, and
website communication.

- Use
marketing analytics and dashboards to track reach, engagement,
conversions, stakeholder response, campaign ROI, and areas for continuous




improvement.



Internal
& External Interfaces



- Internal: Collaborate with FFSC
leadership, Skill Academies, and other divisions.

- External: Liaise with advertising agencies,
media partners, industry associations, digital platforms, technology vendors,
and other stakeholders to enhance external communications.




Key Performance Indicators (KPI)

- Successful
execution of strategic marketing communication plans.

- Increased
brand visibility and positive perception across industry, academia, government,
learner, and stakeholder communities.

- Effective
coordination with internal teams for aligned messaging.

- Improved
email marketing performance through Zoho Campaigns, including open rate,
click -through rate, conversion response, list quality, and campaign engagement.

- Measurable
improvement in digital/social engagement, website traffic, stakeholder
inquiries, event/webinar participation, and campaign reporting quality.




Requirements

Minimum Qualification Requirements

- Bachelor's/Master's degree in
Marketing, Communications, Business Administration, Digital Marketing,
Mass Communication, or a related field.

- Proven experience in developing
and implementing strategic marketing communication plans.

- Hands -on familiarity with email
marketing or marketing automation platforms, preferably Zoho Campaigns;




CRM tools; AI -enabled content or marketing tools; social media and
analytics platforms.


Work Experience



- 5+ years of relevant experience
in marketing and communications, preferably within skill development or
related industries.

- Exposure to AI -driven content
workflows, marketing automation, email campaign management, SEO, social
media strategy, and campaign analytics will be an added advantage.


Technical Competencies

- Strategic Planning

- Brand Management

- Content Development

- Campaign Execution

- Market Research and Analysis

- Digital Marketing

- MS Office Skills


Generic
Competencies



- Strategic Planning

- Brand Management

- Content Development

- Campaign Execution

- Market Research and Analysis

- Digital Marketing​




Benefits
- Competitive salary package as per industry standards and experience.

- Opportunity to work with corporates, industry leaders, associations and institutions.

- Exposure to national -level CSR, skilling and workforce development initiatives.

- Professional development through project leadership and industry collaboration.


Application Process


Apply through the official careers page: https://ffsc.in/careers


Selection process may include Pre -Placement Talk, interviews, SOPs, tests, group discussions or any other process as deemed necessary by the management.


📌 Manager, Marketing Communication (Gurugram)
🏢 Important Business
📍 Gurugram

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