Location: Head Office, Bhubaneswar

Experience
Required: 6–10 Years

Industry:
Television / OTT / Digital Media

Role Overview

We are seeking an innovative strategist to act as
the critical bridge between our clients' marketing objectives and our premium
content capabilities. In this role, you will lead high -impact brand
integrations across Television, Digital, OTT, and special IPs. The ideal
candidate combines a deep understanding of media sales with exceptional
storytelling skills to build scalable branded properties, drive premium
monetization, and deliver long -term revenue growth.

Key Responsibilities

1. Strategic IP & Content Monetization

- Lead creative, in -content brand integrations
across Television, Digital, OTT, and special IPs.

- Develop sponsored storytelling formats and
advertiser -led content ecosystems designed for premium monetization.

- Build scalable branded properties that seamlessly
combine deep audience engagement with long -term revenue growth.

- Design bespoke sponsor integration frameworks
tailored for cultural IPs, entertainment formats, devotional content, and
special events.

- Create multi -layered monetization opportunities
that span across TV, OTT, digital, and on -ground ecosystems.

2.



Pitching & Revenue Conversion

- Partner closely with front -line Sales teams to
decode client briefs and architect revenue -focused, data -driven content
solutions.

- Architect comprehensive pitch decks and support
client pitches with bespoke sponsorship proposals and premium integration
presentations.

- Serve as the subject matter expert during meetings
with CMOs, brand managers, and media buying agencies.

- Drive the closure of branded partnerships through
innovative, cross -platform monetization ideas and strategic packaging.

3. Cross -Functional Execution

- Collaborate seamlessly with Programming, Creative,
Digital, Production, and Marketing teams to ensure flawless end -to -end
execution.

- Ensure that all brand integrations are organically
embedded within content narratives, avoiding forced or disruptive placements.

- Maintain a rigorous balance between top -tier
editorial quality and the client's commercial objectives.

4.Campaign




Management

- Oversee the end -to -end lifecycle of brand
campaigns, from the initial brief to final delivery.

- Monitor daily campaign progress, working with the
performance teams to optimize reach, engagement, and media mix during live
campaigns.

- Deliver comprehensive post -campaign evaluation
reports (Quarterly Business Reviews), highlighting success metrics, learnings,
and avenues for scaling the partnership.