Implement and Monitor policies to achieve targeted sales, to improve market share on sustainable basis. Strategically build Sales Team and Channel for achieving business objectives while maintaining customer relationships.
Profitable Growth
Implement sales budgets and sales targets.
Assist in preparing local level schemes and special incentive for dealers in consultation with ZD.
Facilitate Distributors/ Dealers to achieve their sales target, FGIs, QGIs, etc.
Educate dealers to sell high value / high margin /recent products to improve sales turnover.
Implementation of MOP System in the assigned territory.
Approach Institutions
Report unauthorized dealer selling / un- authorized product selling.
Ensure adequate In-shop branding, Signage, Festival Gate/ etc. at dealers' outlets.
Update HOD on competitor's activities.
Participation in local exhibitions & fairs alone with ZD / Dealers.
Market Development & Penetration
Assist in Implementing ATL/BTL activities in the state.
Implement plans for expansion and management of Sleepwell showrooms.
Appointment of current ROs and MBOs as per plan.
Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.
Identify institutional customers. Visit ZDs / ADs / Dealers as per plan.
Customer Satisfaction
Ensure AD / dealers receive and understand all communications.
Resolve Distributor / dealer queries.
Ensure timely end customer complaint redressal.
Key Decisions
Network up-gradation by appointing Exclusive Dealers, Shoppes, Showrooms. Propose introduction / discontinuation of Products developing upon Competition.
Take decision on job rotation, employee development, promotion recommendation, disengaging non- performers and manpower planning.
Working Relation
Establish effective relationship with National / Zonal / Regional Sales Head to give inputs / market feedback.
Work closely with marketing department for advertising / branding / publicity support at local level. Close relation with Commercial to ensure that all financial claims of channel are settled within time. Establish effective relationships with all Service departments.
Establish close relationship with Channel Partners and Sales Team to understand the market needs and challenges.
Close relation with subordinates to ensure harmonious working condition
📌 Business Development Manager Mumbai
🏢 Sheela Group
📍 Mumbai
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