PR & Brand Growth Manager (Digital PR / Media Outreach) (India)

PR & Brand Growth Manager (Digital PR / Media Outreach) (India)

05 Aug
|
Swastika Web Technology
|
India

05 Aug

Swastika Web Technology

India

We are seeking an experienced PR & Brand Growth Manager to lead Digital PR, media outreach, and brand partnership initiatives for our growing international fashion eCommerce brand. The ideal candidate should have a strong track record of securing media coverage, building relationships with journalists, and increasing brand authority through strategic PR campaigns.

Key Responsibilities:

- Develop and execute Digital PR strategies to enhance brand visibility and online authority.
- Build and maintain relationships with journalists, editors, publishers, bloggers, and influencers.
- Pitch compelling story ideas and secure media placements on high-authority websites.
- Manage outreach campaigns through platforms such as Qwoted, Featured, SourceBottle, and similar media request networks.
- Coordinate PR campaigns around fashion trends, product launches, seasonal promotions, and brand events.
- Acquire high-quality editorial backlinks through ethical, white-hat outreach methods.
- Track outreach performance, maintain media databases, and manage reporting.
- Monitor competitor PR activities and identify new brand growth opportunities.
- Collaborate with SEO, content, and marketing teams to maximise brand exposure.

Required Skills & Experience:

- 3–6+ years of experience in Digital PR, Media Outreach, Brand Partnerships, or Public Relations.
- Proven success in securing media mentions and editorial placements.
- Strong understanding of Digital PR and authority-building strategies.




- Excellent communication, relationship-building, and pitching skills.
- Experience with outreach tracking and reporting using Google Sheets or Excel.
- Ability to manage multiple campaigns and deadlines effectively.

Preferred Industry Experience:

- Fashion
- eCommerce
- Retail
- Beauty
- Wedding
- Lifestyle Brands

Good to Have:

- Existing network of journalists, editors, and media contacts.
- Experience working with international or US-based brands.
- Knowledge of SEO, link-building, and Digital PR strategies.
- Familiarity with tools such as Ahrefs, SEMrush, BuzzStream, Pitchbox, Hunter.io, or similar outreach platforms.

Why Join Us?

- Opportunity to work with a quick-growing international fashion brand.
- Collaborative and growth-focused work environment.
- Exposure to global Digital PR and brand-building campaigns.
- Career advancement opportunities with a high-impact role.

Pay: ₹40,000.00 - ₹50,000.00 per month

Application Question(s):

- Share 3–5 media placements you personally secured.
- Which publications have featured your clients?
- Please share examples of backlinks you've earned through Digital PR.
- How many personalized outreach emails or journalist pitches do you typically send each week?
- Have you worked with fashion, beauty, lifestyle, wedding, or eCommerce brands? Please share websites.
- Which Digital PR and outreach tools have you used?

Work Location: Remote

📌 PR & Brand Growth Manager (Digital PR / Media Outreach) (India)
🏢 Swastika Web Technology
📍 India

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