Job Profile

Location: Vasant Kunj, Delhi

KEY RESPONSIBILITIES

1. Marketing Support

· Drive design requirements for schools, including fresh and customized promotional materials.

· Conduct area mapping for new and existing schools to support marketing plans.

· Develop and share comprehensive online & offline marketing strategies; document MOMs and key points.

· Perform competitor & SWOT analysis (infrastructure, fees, USPs).

· Advise schools on collaboration opportunities with preschools, corporates, RWAs, malls, and local institutions.

2. Digital Marketing Support

· Provide strategic guidance on digital marketing focused on lead generation.

· Advise on social media strategy, including awareness campaigns, Google AdWords, blogs, lead generation, and page optimization.

· Guide schools on content quality, posting frequency, engagement, and platform best practices.

· Audit social media handles and provide feedback.

· Coordinate with schools’ digital marketing teams or agencies to ensure high-quality lead flow aligned with admissions goals.

3. Event Coordination

· Recommend event strategies to increase walk-ins and conversions.

· Share annual event calendars and guide event-based promotions.

· Coordinate event collaterals: backdrops, banners, videos, PPTs, etc.

· Finalize event flow for key occasions: Inauguration, Parent Orientation, Annual Day, etc.

4. Admission Support





· Interview and recommend front office and admission staff for current schools.

· Provide fee structure guidance and coordinate approvals.

· Train Admission Counselors and Front Office teams on counseling, parent handling, and conversion techniques.

· Support schools with stationery, documentation, and admission setup.

· Conduct planned and surprise school audits on infrastructure, counseling, reception, and tour experience.

· Deliver training on admission data maintenance and analytics.

· Conduct call audits to assess enquiry handling, accuracy, and follow-ups.

· Hold monthly structured calls with schools to provide guidance on marketing, admissions, and processes.

5. Training & Documentation

· Update manuals and develop training materials for Launching, Marketing, Events, Admissions, and Summer Camp modules.

· Conduct workshops for Admission Counselors to enhance skills and ensure process adherence.

2. QUALIFICATIONS / REQUIREMENTS

· Graduate in any discipline

· Postgraduate in Marketing, Business Administration, Education Management, or related fields.

· 5-7 Years of experience in school marketing, admissions management, or educational services

· Willingness to travel frequently for school visits, audits, events, and training sessions.

Job Type: Full-time

Pay: From ₹45,000.00 per month

Work Location: In person

📌 Senior Admission Counselor/ Marketing Support (Delhi)
🏢 GD Goenka
📍 Delhi