Job Description: About the Role:

We are seeking an experienced and creative Brand Manager to lead our brand strategy, marketing initiatives, and communication campaigns. The ideal candidate will have a proven track record in brand development, digital marketing, and market positioning—preferably within the retail or luxury goods industry.

Key Responsibilities:
Develop and implement effective brand strategies and marketing plans.
Oversee brand positioning, messaging, and visual identity across all channels.
Plan and execute ATL & BTL marketing campaigns to enhance brand visibility.
Coordinate with creative, digital, and media agencies for content and promotional activities.
Manage social media presence, digital marketing initiatives, and influencer collaborations.
Conduct market research, competitor analysis, and identify growth prospects.
Drive customer engagement, loyalty, and retention initiatives.




Monitor and analyze campaign performance metrics and prepare periodic reports.
Ensure consistent brand representation across all customer touchpoints (online & offline).
Collaborate with sales and retail teams to align marketing efforts with business goals.

Requirements:
Qualification: Graduate / Postgraduate in Marketing, Mass Communication, or related field.
Experience: Minimum 5 years in brand management, marketing, or communications (preferably retail, lifestyle, or jewellery sector).
Robust creative, analytical, and project management skills.
Excellent communication and presentation abilities.
Proficiency in MS Office, digital marketing tools, and social media platforms.

📌 Brand Manager Kolkata
🏢 RECEX
📍 Kolkata