Key Responsibilities

· Develop and execute digital marketing strategies aligned with e-commerce goals.

· Plan, run, and optimize performance marketing campaigns (Google Ads, Meta, Tik Tok, programmatic, marketplaces) to achieve ROAS, CAC, and revenue targets.

· Lead SEO initiatives: keyword strategy, on-page/off-page optimization, and content planning.

· Oversee CRM and retention activities including email, SMS, and automation workflows.

· Manage social media presence, content calendars, influencer partnerships, and community engagement.

· Monitor web analytics (GA4, Looker Studio) and generate performance insights and reports.

· Improve website conversion rates through CRO, A/B testing, and UX collaboration.

· Manage agency partners, freelancers, and coordinate with internal teams (creative, tech, merchandizing).

Qualifications

· Bachelor’s degree in Marketing,



Business, or related field; MBA preferred.

· 3-6+ years of digital marketing experience, ideally in e-commerce or D2C.

· Strong expertise in performance marketing, SEO, CRM, and analytics tools.

· Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce) is a plus.

· Excellent analytical, communication, and project management skills.

Pay: ₹50,000.00 - ₹100,000.00 per month

Perks:

- Paid sick time
- Paid time off

Application Question(s):

- Are you from Udaipur or willing to relocate to Udaipur?
- What is the notice period in your current organisation?

Experience:

- E-Commerce: 4 years (Required)

Work Location: In person

📌 Digital Marketing Manager-E-commerce (India)
🏢 Indian Institute of Organics
📍 India