Job
Title: Braze Analyst & Platform Configuration Specialist (Retail)
About the
Role:
We're seeking a Braze Analyst & Platform Configuration Specialist to
support our CRM and Marketing Tech team in delivering personalized, data-driven
customer experiences. You'll help configure and manage the Braze platform,
build campaigns, and ensure accurate data flows across our retail systems to
enable smarter, omnichannel engagement.
Key
Responsibilities:
Build
and manage Braze campaigns (Email, SMS, Push, In-App, Content Cards).
Use
Liquid, HTML, and basic JS for personalization.
Configure
Canvases, user attributes, custom events, and segments.
Collaborate
with Marketing and Data teams to ensure data accuracy and campaign
success.
Monitor




Braze platform performance, troubleshoot issues, and suggest
optimizations.
What
You'll Bring:
2–4
years of Braze experience in CRM or campaign ops roles.
Robust
knowledge of campaign setup, segmentation, and personalization.
·
Background in retail or
eCommerce settings and familiarity with retail or eCommerce data flows.
Working
knowledge of HTML, Liquid, and basic SQL.
Excellent
collaboration and attention to detail.
Bonus:
Braze
Certification(s)
Experience
with Sales Force Marketing Cloud, or any loyalty platforms

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