Primary Responsibility :

1. Dealer & Distributor Network Management

• Manage and expand network of 1,00,000+ dealers and 2,000 distributors across India

• Ensure active engagement and regular billing from dealers

• Identify inactive dealers and drive reactivation plans

• Strengthen distributor performance and accountability

2. Dealer Productivity & Revenue Growth

• Increase per dealer billing (PDB) and monthly active dealers

• Drive repeat orders and improve secondary sales

• Monitor dealer -wise performance and create action plans

• Implement structured targets for distributors and dealers

3. Scheme Planning & Execution

• Design and execute dealer incentive schemes, trade offers, and promotions

• Track ROI of schemes and ensure profitability

• Launch seasonal and performance -based schemes

• Ensure proper communication and adoption of schemes in the market

4. Dealer Tours & Market Visits• Plan and execute dealer tours, meets, and engagement programs

• Conduct regular market visits with distributors and sales team

• Build solid relationships with key dealers

• Gather market intelligence (competition, pricing, demand trends)

5. Distribution Expansion

• Identify new markets and appoint new distributors/dealers

• Ensure strong presence in high -potential territories

• Drive rural and semi -urban penetration

6. Operations & Coordination

• Coordinate with logistics, supply chain, and billing teams

• Ensure timely order processing and dispatch

• Resolve dealer/distributor complaints quickly

7. Data & Performance Tracking

• Track KPIs like:

o Active dealers %

o Dealer productivity (billing per dealer)

o Distributor performance

o Scheme effectiveness

• Use CRM/ERP tools for reporting and decision -making