DSA Sales Manager (Digital Loans & Institutional
Empanelment)

About
Dhansthal

Dhansthal is a
fast -growing fintech company operating as a Direct Selling Agent (DSA) for
leading Banks and NBFCs. We specialize in sourcing and servicing retail, MSME,
and institutional lending opportunities while building a technology -driven
lending ecosystem. Our long -term vision is to create a peer -to -peer marketplace
lending platform, with the current focus on scaling loan sourcing, digital
lending partnerships, and institutional empanelment. We're backed by
Kadel Labs, an enterprise fintech technology company, and we're building toward
something bigger: a future P2P lending marketplace connecting borrowers
directly with institutional and retail capital.

Role
Overview

We are looking for
an experienced DSA Sales Manager to lead the expansion of our DSA
network and strengthen partnerships with Banks and NBFCs. This role combines
business development, institutional relationship management, and revenue
ownership.

The ideal
candidate will be responsible for building a high -performing DSA ecosystem,
driving loan sourcing volumes, and managing the end -to -end empanelment process
with lending institutions, particularly those offering digital lending
solutions.

Experience: 4–8 Years

Location : Udaipur

Key
Responsibilities

DSA
Network Development & Management

· Recruit, onboard,
and manage a network of DSAs, connectors, and loan agents across target
markets.

· Drive loan
sourcing across Personal Loans, Business Loans, MSME Loans, LAP, and other
lending products.

· Set sourcing and
disbursal targets for the DSA network and monitor performance.

· Conduct regular
product and process training for channel partners.

· Design and
implement attractive incentive and payout structures aligned with business
objectives.

Bank
& NBFC Empanelment

- Identify and establish
partnerships with Banks and NBFCs for loan sourcing.

- Manage the complete empanelment
lifecycle, including documentation, compliance, negotiations, agreements,
and activation.

- Build and maintain strong
relationships with business, credit, risk, and channel teams.

- Track the empanelment pipeline
and ensure timely closures.


Digital
Lending & Business Growth

- Promote digital -first lending
partnerships using API -based or portal -driven loan journeys.

- Coordinate with internal Product
and Technology teams to streamline lead flow into lender systems.

- Identify bottlenecks in digital
loan processing and collaborate with partners for resolution.

- Increase the share of digitally
processed loan applications.


Sales
Operations & Compliance

- Ensure adherence to RBI DSA
guidelines, KYC requirements, and lender -specific compliance standards.

- Maintain accurate MIS reports
covering sourcing volumes, approvals, disbursals, rejection analysis, and
payout reconciliation.

- Support lender audits and
compliance reviews whenever required.

- Monitor business performance and
recommend strategies to improve conversion and productivity.


Key
Performance Indicators (KPIs)

- Monthly loan sourcing and
disbursal volumes

- Number of new Bank/NBFC
empanelments completed





- Growth of active DSA and
connector network

- Productivity and conversion rates
across the DSA channel

- Percentage of business processed
through digital lending platforms

- Compliance adherence and audit
performance

- Revenue generated through the DSA
channel


Requirements

Required
Skills & Experience

- 4–8 years of experience in DSA
Sales, Channel Sales, Lending Partnerships, or Business Development within
Banking, NBFCs, or FinTech.

- Proven experience in Bank/NBFC
empanelment and institutional relationship management.

- Strong understanding of Retail,
MSME, and Business Loan products.

- Knowledge of RBI DSA regulations,
KYC processes, and lending compliance.

- Experience working with Loan
Origination Systems (LOS), CRM platforms, and digital lending portals.

- Excellent negotiation,
networking, and relationship management skills.

- Robust analytical ability with
experience managing MIS, sales reports, and performance dashboards.

- Comfortable working in a
target -driven, high -growth environment.


Preferred
Qualifications

- Prior experience with a DSA,
FinTech, Loan Aggregator, NBFC, or Bank Channel Sales team.

- Existing relationships with
Banks, NBFCs, or lending partners will be an advantage.

- Exposure to Government lending
schemes such as Mudra, CGTMSE, PM SVANidhi, etc.

- MBA/PGDM in Finance, Marketing,
or Sales is preferred but not mandatory.