This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 900000 (ie INR 6 - 9 LPA)

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

We are seeking a content strategist focused on performance who can fuel growth rather than merely produce content.

This position is ideal for someone who recognizes that:

- Content functions as a revenue driver
- Scripts serve as conversion instruments
- GTM represents storytelling on a large scale

You will collaborate closely with founders, marketing, and performance teams to craft narratives that effectively convert across ads, landing pages, and videos.

What You’ll Be Doing

- Take full ownership of the content strategy end-to-end covering ads, landing pages, and social media
- Craft highly effective copy for ads, landing pages, emails, and scripts
- Develop and implement go-to-market (GTM) campaigns for new product or service launches
- Write short-form video scripts for formats like Reels, YouTube Shorts, and Ads
- Convert customer pain points into engaging stories
- Collaborate with the performance marketing team to improve CAC, CTR, and conversion rates
- Drive growth through both organic and paid content initiatives
- Partner with design and video teams to create ready-to-execute creatives
- Leverage AI tools to scale content creation and optimize workflows

Essential Skills

- Excellent copywriting and storytelling capabilities
- Proven experience with performance marketing content
- Hands-on expertise in:
- Landing page development
- Ad creative production
- Video scriptwriting





- Knowledge of:

- Marketing funnels and conversion psychology
- SEO principles and audience intent

- Experience managing GTM or product launch initiatives
- Capability to independently lead projects from concept to execution (0→1)

Bonus Skills (Highly Desirable)

- Familiarity with US, UK, or global markets
- Experience working with D2C, EdTech, or consumer brands
- Comfortable using tools such as:
- ChatGPT, Gemini, Jasper, and similar AI platforms
- GA4, Google Search Console, Ahrefs, SEMrush

- Exposure to AI-driven content production workflows

Ideal Candidate Profile

- Someone who has:
- Led content-driven growth strategies beyond just posting content
- Created scripts that deliver strong performance in views, conversions, and revenue
- Participated in or developed GTM strategies

- Possesses the mindset of a marketer, creator, and strategist

Why You’ll Love This Role

- Have a direct influence on revenue and company growth
- Work closely alongside the founders
- Enjoy the freedom to experiment, test, and scale recent ideas
- Build content systems from the ground up (0→1)

The Perfect Candidate Looks Like

- Content strategists who have grown social media presence by over 10X
- Creators who have driven millions of views or run successful high-conversion campaigns
- Professionals experienced in GTM launches, funnel development, and storytelling-led sales approaches

Must-Have Skills

Content Writing

Ads

Preferred Skills

Creative Strategist

Content Strategy

📌 Content Strategist / Creative Growth Marketer (Performance + Copy) (Bengaluru)
🏢 Important Group
📍 Bengaluru