05 Aug
|
Important Business
|
Ahmedabad
05 Aug
Important Business
Ahmedabad
To create
high -quality visual and digital content for The Concrete Shop®, a design -led concrete brand by Aarya Precast India
Pvt. Ltd., to strengthen brand presence and drive engagement
across digital platforms. The role focuses on photography, videography,
editing, and content planning, along with managing platforms such as Instagram,
LinkedIn, and Google Business. The objective is to ensure consistent and
compelling brand communication, generate leads through digital channels, and
visually represent the brand through impactful content aligned with company
standards
Requirements
A. Content Creation & Visual Production
- Capture professional photos
and videos of products, projects, factory processes, and installations.
- Create reels, short videos, and promotional
content for social media.
- Ensure high -quality visual
storytelling aligned with brand identity.
B. Editing &
Creative Development
- Edit photos using MAC Suite,
Affinity Suite.
- Edit videos using MAC Suite,
Affinity Suite.
- Design creatives, banners,
and promotional visual.
- Maintain consistency in brand colors, fonts,
and style
C. Content Planning
& Strategy
- Plan weekly and monthly
content calendars.
- Create content themes
(product, site work, testimonials, etc.)
- Coordinate with sales and
management for content ideas.
- Align content with marketing
campaigns and business goals.
D. Social Media
Management
- Manage
Instagram,
LinkedIn, and other platforms in coordination with the Digital
Marketing team.
- Upload
posts, reels, and stories regularly after approval from the Digital Marketing
person.
- Write captions, hashtags, and content descriptions
in alignment with the Digital Marketing strategy and approvals.
- Monitor
engagement (likes, comments, shares) and report insights to the Digital
Marketing person.
- Respond
to basic queries and messages as guided and approved by the Digital Marketing
team.
E. Digital Marketing
Support
- Support in running campaigns
(ads, promotions, launches) under the direction and coordination of the Digital
Marketing person.
- Assist in website content
updates and product listings with prior approval and alignment with the Digital
Marketing team.
- Maintain Google Business
profile updates in coordination with the Digital Marketing person.
- Track performance of posts
and campaigns and share reports with the Digital Marketing team for review.
F. Branding & Communication
- Ensure all content follows
brand guidelines.
- Support brand building activities.
- Maintain a professional and
consistent company image online.
- All content must be approved
by Marketing Head before publishing.
G. ETHICAL & COMPLIANCE RESPONSIBILITIES
- All content must follow
company branding and communication guidelines.
- No misleading or false
representation of products/services.
- Respect confidentiality of
internal data, designs, and projects.
- Ensure
all published content is approved if required.
COMMUNICATIONS AND RELATIONSHIPS: