Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.

- Drive primary and secondary sales growth across General Trade, Modern Trade, and HORECA channels.

- Identify new business opportunities and expand market penetration.

- Develop and execute sales strategies to maximize revenue and market share.

Distributor & Channel Management

- Appoint, manage, and motivate distributors for effective market coverage.

- Monitor distributor ROI, stock levels, billing, and collections.

- Ensure smooth supply chain coordination and product availability in the market.

- Build strong relationships with retailers, wholesalers, and institutional clients.

Team Management

- Lead, train, and monitor Sales Officers, Sales Promoters, and field executives.

- Conduct regular market visits with the sales team to review performance and market execution.

Market Execution & Branding

- Ensure proper product visibility, merchandising, and execution of promotional activities.

- Monitor competitor activities, pricing, schemes, and market trends.

- Implement marketing campaigns and trade activation programs effectively.

Reporting & Analysis

- Prepare sales forecasts, MIS reports, and market intelligence updates.

- Analyse sales performance data and recommend corrective actions.

- Ensure timely collections and adherence to company policies.

Requirements

- Bachelor’s degree in Business, Marketing, or related field. MBA preferred.

- 3–5 years of experience in the beverage, FMCG, or Food industry sales.

- Proven experience in handling distributors and channel sales.

- Strong understanding of HORECA, General Trade, and Modern Trade channels.

- Excellent leadership, negotiation, and communication skills.

- Proficiency in MS Excel and sales reporting tools.

- Willingness to travel extensively within the assigned territory.

Desired Skills

- Territory management

- Distributor handling

- Team leadership

- Sales forecasting

- Negotiation & relationship management

- Market expansion strategy

- Problem -solving and decision -making

Working Conditions

- Extensive field travel required.

- 6 -day working week.

- Rapid -paced and target -driven environment.