Job Description Area Sales Manager (After Market) in Gujarat

Company: Esser-Werke Conforms India Private Limited (EWCFI)
Department: Sales After Market
Designation: Area Sales Manager (ASM)
Reporting To: Director & Country Head India
Location: Gujrat & Ahmedabad & Vadodara

Employment Type: Full-Time

Industry: Pipe Manufacturing / Construction Equipment & Industrial Products

About the Company

Esser-Werke Conforms India Private Limited (EWCFI) is a subsidiary of Esser-Werke GmbH, Germany, under the Construction Forms, Inc. (CFI), USA group. EWCFI specializes in developing, manufacturing, and supplying wear protection solutions, piping systems, and accessories used in concrete conveying and hydraulic/pneumatic material handling industries.

Position Summary

The Area Sales Manager (After Market) will be responsible for driving aftermarket sales growth, developing dealer networks, maintaining key customer relationships, and identifying new business opportunities across the assigned region. The role requires a strong technical understanding of industrial products, excellent sales acumen, and the ability to manage the complete sales cycle from lead generation to collection.

Key Responsibilities

Sales & Business Development

- Develop and execute regional sales strategies to achieve revenue and profitability targets.
- Identify and develop new customers, dealers, and market opportunities.
- Expand business into new industry segments and application areas.
- Conduct market analysis and provide competitive intelligence to management.
- Generate and manage sales forecasts, budgets, and performance reports.

Key Account Management

- Manage and strengthen relationships with strategic customers and channel partners.
- Support major accounts across territories in collaboration with other sales team members.




- Maintain regular customer engagement to ensure satisfaction and repeat business.

Dealer Development

- Develop, train, and support dealer networks to maximize sales performance.
- Conduct product training and sales coaching programs for dealer sales teams.
- Monitor dealer performance and implement improvement initiatives.

Order Management & Collections

- Coordinate with production, logistics, finance, and quality teams for seamless order execution.
- Monitor order processing, dispatch schedules, and customer deliveries.
- Ensure timely payment collection and manage outstanding receivables.
- Monitor customer credit limits and support credit risk management activities.

Leadership & Market Representation

- Represent the company at trade fairs, exhibitions, industry events, and customer meetings.
- Act as a strategic contributor to the overall sales organization.
- Collaborate closely with leadership to support business growth objectives.
- Maintain robust relationships with stakeholders at all levels, from business owners to corporate executives.

Travel

- Extensive travel within the assigned territory (up to 75%) is required.
- Ability to travel on short notice when business demands arise.

Qualifications

Education

- Bachelor's Degree in Engineering, Mechanical Engineering, Industrial Engineering, or a related field.

Experience

- 6–10 years of sales experience in industrial, construction, manufacturing, or related sectors.




- Minimum 5 years of dealer development and channel sales experience in India.
- Proven experience in business development and market expansion.
- Experience in aftermarket sales within construction equipment, industrial products, or similar industries is preferred.

Technical Skills

- Proficiency in Microsoft Office Suite and CRM systems.
- Strong analytical and business forecasting capabilities.
- Understanding of engineering principles and industrial applications.

Required Competencies

- Proven ability to achieve and exceed sales targets.
- Strong dealer management and channel development skills.
- Expertise in consultative selling and relationship management.
- Excellent negotiation, communication, and presentation skills.
- Strong leadership, coaching, and mentoring capabilities.
- Ability to prospect, cold call, qualify opportunities, and close sales.
- Strategic thinking and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.

Physical & Mental Requirements

- Ability to travel extensively by road, rail, and air.
- Valid driving license required.
- Ability to sit, stand, walk, bend, and lift product samples when required.
- Strong analytical and problem-solving abilities.
- Ability to work in manufacturing plants, construction sites, and customer locations.
- Must be able to wear required Personal Protective Equipment (PPE), including safety shoes, helmets, safety glasses, gloves, and hearing protection when necessary.

Success Metrics

- Achievement of sales and profitability targets.
- Growth of dealer network and aftermarket revenue.
- New customer acquisition and market penetration.
- Collection efficiency and reduction of overdue receivables.
- Customer satisfaction and retention levels.
- Territory development and market share growth.

📌 After Sales Manager (Gujarat)
🏢 Esser-werke Conforms India
📍 Gujarat