Role & responsibilities

. Digital Campaign Management:

- Plan, execute, and optimize marketing campaigns across channels such as Google Ads, social media platforms, and display networks.
- Drive lead generation campaigns for Home Loans, LAP, and other retail lending products.
- Conduct A/B testing to improve campaign performance, conversion rates, and ROI.
- Track conversions and campaign goals using appropriate analytics tools.

2. Data Analysis & Reporting:

- Monitor campaign performance and analyze key metrics and conversion rates.
- Generate actionable insights and recommendations to improve campaign effectiveness.
- Prepare regular MIS reports and dashboards for management review.

3. Budget Management:

- Manage and allocate digital marketing budgets efficiently across campaigns and channels.
- Monitor spend and ensure optimal utilization to achieve business targets.

4. Market & Competition Analysis:

- Conduct competitor benchmarking and market research to identify trends and opportunities.
- Recommend innovative strategies to stay ahead in the affordable housing finance segment.

5. Brand & Online Reputation Management:

- Support brand-building initiatives through digital channels.
- Monitor and manage online reputation, including reviews and customer feedback platforms.

6.



Cross-functional Coordination:

- Collaborate with Sales, Credit, Product, and IT teams to align campaign objectives with business goals.
- Work closely with vendors/agencies for campaign execution and performance tracking.

7. Innovation & Industry Trends:

- Stay updated with the latest digital marketing trends, tools, and technologies.
- Implement best practices to enhance campaign efficiency and customer engagement.

Preferred candidate profile

- Bachelors degree in Marketing, Business Administration, Analytics, or related field.
- 48 years of experience in digital marketing, preferably in BFSI/HFC/NBFC sector.
- Strong hands-on experience with platforms like Google Ads, Meta Ads, and other digital channels.
- Proficiency in tools such as Google Analytics and campaign tracking systems.
- Strong analytical skills with the ability to interpret data and derive insights.
- Understanding of lead generation funnels and performance marketing metrics.
- Knowledge of online reputation management practices.
- Excellent communication and stakeholder management skills.
- Ability to work in a rapid-paced environment and meet deadlines.
- Certifications in digital marketing are an added advantage

📌 Senior Manager - Marketing (Maharashtra)
🏢 Easy Home Finance (EHFL)
📍 Maharashtra