- Reviewing every account in the portfolio in complete detail to understand the current level of performance.
- Engaging with advertisers/in-country Key Account Manager to understand their advertising goals and expectations.
- Flawlessly executing end-to-end ad optimization, liaising with key internal and external stakeholders.
- Analysing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet critical KPIs.
- Analysing data trends and creating keywords lists, bids and budget suggestions; gathering and analysing data at account/campaign/industry level.
- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Working with Account Management,
Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
Preferred candidate profile
- Work experience in digital ads management, search engine optimization on the agency side is highly preferred.
- Experience in e-commerce or retail industry • Passion for online advertising and a track record of delivering outstanding results • Experience interpreting data and making business recommendations. Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously •
- Experience in data analysis, either skilled experience or through your education • Google Ad Words / Bing Ads certification will be added benefit.