Job Description General Manager (Marketing & Business Operations)
Position
General Manager – Marketing & Business Operations
Reporting To
Managing Director
Department
Marketing / Business Operations
Location
Palwal, Haryana
Job Purpose
The General Manager – Marketing & Business Operations will be responsible for driving business growth while ensuring seamless execution of customer requirements across all departments. The role bridges sales, production, quality, planning, procurement, and dispatch to achieve customer satisfaction, profitability, and on-time delivery.
The Plant Head will continue to manage all manufacturing activities. The GM will ensure alignment between customer commitments and plant execution.
Key Responsibilities
Marketing & Business Development
* Develop new domestic and export customers.
* Meet annual sales and revenue targets.
* Visit customers regularly and strengthen relationships.
* Generate enquiries and convert RFQs into orders.
* Negotiate pricing and commercial terms.
* Participate in trade fairs and customer meetings.
* Develop strategic accounts.
Customer Relationship Management
* Act as the primary contact for key customers.
* Handle customer complaints and ensure timely resolution.
* Conduct business reviews with major customers.
* Improve customer satisfaction and retention.
Quotation & Costing
* Review RFQs.
* Coordinate with costing and engineering teams.
* Ensure profitable pricing.
* Maintain quotation response timelines.
Order Execution
Coordinate with:
* Plant Head
* PPC
* Purchase
* Quality
* Dispatch
to ensure:
* On-time production
* On-time dispatch
* Customer communication
* Capacity planning
* Priority management
Production Coordination
Although not directly responsible for manufacturing, the GM shall:
* Conduct daily production review meetings.
* Monitor order status.
* Resolve inter-department bottlenecks.
* Ensure customer priorities are achieved.
* Escalate critical issues to the Managing Director.
Business Operations
Monitor:
* Order book
* Monthly sales
* Capacity utilization
* Delivery performance
* Inventory
* Raw material planning
* Vendor coordination
Profitability
Drive improvements in:
* Contribution margin
* Product mix
* Customer profitability
* Cost reduction opportunities
* Commercial negotiations
Cross Functional Leadership
Coordinate effectively with:
* Plant Head
* Quality Head
* PPC
* Purchase
* HR
* Finance
* Dispatch
Ensure all departments work towards common business objectives.
* 12–20 years in investment casting, foundry, valves, pumps, automotive components, or precision engineering.
* Proven experience in B2B industrial marketing.
* Solid understanding of manufacturing processes.
* Experience handling domestic and export customers.
Skills
* Strategic Marketing
* Key Account Management
* Business Development
* Commercial Negotiation
* Customer Relationship Management
* Production Planning Coordination
* Costing Awareness
* Leadership
* Decision Making
* Communication
* ERP Knowledge
* Advanced Excel
* Presentation Skills
Authority
The GM is authorized to:
* Negotiate commercial terms within approved limits.
* Approve delivery schedules in coordination with the Plant Head.
* Allocate customer priorities.
* Conduct performance reviews of business operations.
* Recommend strategic improvements to the Managing Director.
Success Profile
The ideal candidate is a commercially driven manufacturing professional who understands both customer expectations and factory operations. They excel at coordinating cross-functional teams, ensuring timely execution, improving profitability, and enabling sustainable business growth while allowing the Plant Head to remain focused on manufacturing excellence.
📌 General Manager (Haryana)
🏢 United Precision Cast
📍 Haryana
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