Functional Responsibilities

• Develop and implement visual marketing strategies that align with the brand's goals and standards.

• Responsible for overseeing and directing all visual merchandising efforts at Malabar Gold & Diamonds.

• Accountable for conceptualizing, planning, and executing visual merchandising activities for the brand's retail stores throughout India.

• Possess a thorough knowledge of visual merchandising ideas in order to successfully translate marketing information at the store level.

• Translate collection launch briefs into tangible outcomes at retail locations, using installations, visual merchandising windows, point of purchase assets, and various design elements.

• Extensive knowledge of visual merchandising materials, including their cost, procurement timelines, and related aspects.

• Build and maintain a robust network with visual merchandise vendors for the execution timelines while maintaining high quality standards in order to align them with cost effective solutions.

• Demonstrate the ability to manage and lead execution teams operating from different regions, ensuring cohesive operations.

• Extensive interaction with various teams, such as marketing, merchandising, retail and purchase for the successful coordination of VM activities.

• Responsible for ensuring 100% commercial compliance in all visual merchandising activities.

• Responsible for managing the roll-out of visual merchandise fixtures in new stores in alignment with the project team is a significant part of your role.

• Adherence to tight timelines for meeting the demands of the dynamic retail industry.

• Provide design inputs to the execution team when required to enhance the visual merchandising appeal and effectiveness.





• Manage Visual Merchandising and other agencies, as and when necessary, to achieve desired outcomes.

• Collaborate with marketing teams to ensure that visual merchandising efforts are in sync with the overall marketing strategy.

• Regularly analyse and assess the impact of visual merchandising initiatives on customer engagement and sales.

• Stay up to date with industry trends and competitor visual merchandising practices to continuously improve the brand's visual merchandising approach.

• Lead the development of visual merchandising guidelines and standards for store staff to follow consistently.

• Conduct periodic store visits to inspect and enhance visual merchandising implementations, providing feedback and guidance.

• Maintain a database of visual merchandising materials, suppliers, and costs to optimise the procurement process.

• Negotiate contracts and agreements with vendors to secure favourable terms for the company.

• Develop and manage a budget for visual merchandising activities and monitor expenditures within the given budget.

• Monitor the performance of visual merchandising installations, making adjustments as needed to maximise impact.

• Develop and deliver training programmes for RVMs on visual merchandising best practices and standards.

• Oversee the design and installation of visual merchandising windows to attract and engage customers.

• Continuously seek ways to improve the efficiency and cost-effectiveness of visual merchandising efforts.

• Lead and motivate the execution team to maintain high standards and consistency across all stores.

• Report to Chief Marketing Officer on the success of visual merchandising initiatives, providing recommendations for improvements and enhancements.

📌 Visual Merchandiser Manager (Kerala)
🏢 Malabar Gold And Diamonds
📍 Kerala