Job Description – Business Development Executive / Business Development Manager

Company: Truvia Solutions Pvt. Ltd.

Location: Multiple Locations across Karnataka

Department: Business Development

Employment Type: Full-time

About Truvia Solutions Pvt. Ltd.

Truvia Solutions Pvt. Ltd. is a leading provider of digital medical education solutions designed for MBBS students. Our learning platform offers comprehensive study materials, high-quality video lectures, solved previous year question papers, doctor's podcasts, exam-oriented notes, MCQs, and other academic resources for students from 1st Year MBBS to Final Year MBBS.

We are expanding across Karnataka and are looking for passionate Business Development professionals to drive institutional partnerships and student enrollments.

Job Summary

The Business Development Executive/Manager will be responsible for expanding our stduy material across Karnataka by building strong relationships with medical colleges, coaching institutes, educational organizations, and students. The role involves institutional sales, field marketing, digital marketing coordination, campaign execution, lead generation, and revenue growth.

Key Roles & Responsibilities

Business Development

- Identify and acquire new business opportunities across assigned territories.

- Approach Government and Private Medical Colleges for institutional partnerships.

- Develop relationships with Deans, Principals, Professors, HODs, Administrative Heads, and Student Coordinators.

- Generate student enrollments through direct and institutional sales.

- Build partnerships with coaching centres, medical libraries, educational consultants, and EdTech organizations.

- Conduct product demonstrations and presentations for institutions and students.

- Negotiate commercial agreements and close institutional partnerships.

- Maintain long-term relationships with existing clients.

Institutional Marketing

- Visit medical colleges regularly to create awareness about Truvia's products.





- Organize seminars, orientation sessions, workshops, and product launch events.

- Coordinate campus ambassador and student representative programs.

- Participate in medical conferences, education fairs, and academic events.

- Arrange demo sessions and free trial campaigns for students.

Marketing Campaigns

- Plan and execute offline marketing campaigns within medical colleges.

- Coordinate digital campaigns with the marketing team.

- Promote webinars, live sessions, and educational events.

- Manage promotional activities such as:

- Campus activation programs

- Student referral campaigns

- Doctor interaction sessions

- Free trial drives

- Exam preparation campaigns

- MBBS orientation programs

- Collect student feedback and market intelligence to improve campaigns.

Digital Marketing Coordination

- Work closely with the Digital Marketing team to generate qualified leads.

- Support social media campaigns across Instagram, Facebook, LinkedIn, YouTube, and WhatsApp.

- Promote webinars and online demo sessions.

- Execute email and WhatsApp marketing campaigns.

- Follow up on digital leads generated through online campaigns.

Relationship Management

- Build strong relationships with:

- Medical Colleges

- Coaching Institutes

- Medical Student Associations

- Faculty Members

- Student Leaders

- Educational Partners

- Ensure high customer satisfaction and timely issue resolution.

Market Research

- Study competitor products and pricing.

- Identify new market opportunities.

- Track trends in medical education and digital learning.

- Submit periodic market intelligence reports.

Reporting





- Maintain accurate lead and customer data.

- Submit daily visit reports, weekly progress reports, and monthly reports.

- Track KPIs including leads generated, meetings conducted, demos delivered, conversions, and revenue.

Desired Candidate Profile

- Bachelor's Degree in Marketing, Business Administration, Life Sciences, Pharmacy, or related field.

- MBA in Marketing will be an added advantage.

- 2–8 years of experience in Business Development, Educational Sales, EdTech Sales, Medical Education, or Institutional Sales.

- Strong communication and presentation skills.

- Ability to build relationships with academic institutions.

- Experience in field sales and institutional marketing.

- Good knowledge of digital marketing concepts.

- Proficiency in MS Office and CRM software.

- Willingness to travel extensively across Karnataka.

Preferred Experience

Candidates with experience in any of the following will be preferred:

- Medical Education

- MBBS Study Material Sales

- EdTech

- Digital Learning Platforms

- Coaching Institute Sales

- Healthcare Education

- Pharma Education

- Medical Content Marketing

Key Skills

- Business Development

- Institutional Sales

- Educational sales

- Lead Generation

- Relationship Management

- Presentation Skills

- Negotiation

- Digital Marketing Awareness

- Campaign Management

- CRM Management

- Student Engagement

- Public Speaking

- Strategic Planning

Travel Requirement

- Extensive travel within the assigned district/region in Karnataka.

- Must possess a valid driving license and own two-wheeler preferred.

Languages

- English (Mandatory)

- Hindi (Preferred)

Compensation

- Competitive salary based on experience

- Mobile reimbursement

- Career growth opportunities

Join Truvia Solutions Pvt. Ltd. and help transform the learning journey of MBBS students across Karnataka through cutting-edge digital education solutions.

📌 Business Development Executive (Karnataka)
🏢 Truvia Solutions
📍 Karnataka