- Analyze the complete customer funnel and identify conversion leakages across landing pages, product pages, cart, and checkout.
- Plan and execute A/B and multivariate tests to improve website conversion and revenue.
- Optimize landing pages, product pages, checkout flow, and user experience.
- Track and analyze user behavior using analytics and heatmap tools.
- Build dashboards and derive actionable insights for continuous optimization.
- Collaborate with Performance Marketing, Design, Tech, and Retention teams to drive growth initiatives.
- Improve key metrics such as Conversion Rate, Add-to-Cart Rate, Checkout Completion Rate, AOV, and Revenue per Visitor.
Mandatory Skills
- 3-6 years of experience in CRO, Growth, or Performance Marketing.
- Proven track record of improving conversion metrics with measurable business impact.
- Solid understanding of consumer psychology and online user behavior.
- Hands-on experience with:
- A/B Testing Tools: VWO, Optimizely, etc.
- Analytics Platforms: GA4, Mixpanel
- Behaviour Tracking Tools: Hotjar, Microsoft Clarity
- Strong analytical skills with the ability to translate data into business actions.
- High ownership and execution-driven mindset.
Preferred Skills
- Experience in D2C or e-commerce businesses.
- Familiarity with Shopify ecosystem.
- Knowledge of retention channels such as Email, WhatsApp, and SMS marketing.
- Basic HTML/CSS knowledge for faster experimentation.