Role & responsibilities

Influencer Marketing Strategy & Campaign Management

- Develop and execute end-to-end influencer marketing strategies aligned with brand and business goals.
- Plan and manage product launches, brand awareness, and performance-driven influencer campaigns.
- Identify the right mix of macro, micro, nano, and celebrity influencers across platforms.
- Own campaign ideation, briefing, execution, tracking, and post-campaign analysis.

Social Media Platform Management (Influencer-led)

- Drive influencer collaborations across:
- Instagram (Reels, Stories, Posts)
- YouTube (Long-form videos, Shorts, Reviews)
- Facebook
- Other platforms such as Twitter/X, Pinterest, Moj, Josh, LinkedIn (if applicable)

- Ensure platform-specific content strategies and compliance with brand guidelines.
- Stay updated on platform algorithm changes and influencer trends.

Creator Relationship Management

- Build and maintain long-term relationships with influencers, creators,



agencies,and talent managers.
- Negotiate commercials, contracts, deliverables, and timelines.
- Ensure smooth coordination from onboarding to content publishing and reporting.

Manage influencer gifting, seeding, and affiliate collaborations.

Preferred candidate profile

- Solid understanding of social media platforms and influencer ecosystems.
- Experience with influencer marketing tools/platforms (e.g., Winkl, Qoruz, One Impression, Grynow, Upfluence, etc.).
- Knowledge of content formats, trends, and creator economics.
- Data-driven mindset with strong analytical and reporting skills.
- 2+ years of hands-on experience in Influencer Marketing.
- Prior experience in FMCG and D2C brands is mandatory.
- Proven track record of managing influencer campaigns at scale.

📌 Influencer Marketing Manager (Karnataka)
🏢 Melting Pot Concepts
📍 Karnataka