Role & responsibilities:

- Execute targeted outbound lead generation campaigns including cold emails, cold calls, and multi-touch email sequences to reach decision-makers in IT Services and Product segments.
- Research and identify potential clients across verticals using prospecting tools such as LinkedIn Sales Navigator, Apollo, and other relevant platforms.
- Qualifying both inbound and outbound leads based on defined Ideal Customer Profiles (ICPs) and hand off sales-ready prospects to the senior sales team.
- Plan, coordinate, and follow up on lead generation activities tied to industry events, trade shows, and webinars including pre-event outreach and post-event nurture sequences.
- Maintain accurate and up-to-date lead records, activities, and pipeline data within a CRM platform (Salesforce/HubSpot or similar).
- Draft compelling outreach messages, subject lines, and follow-up cadences tailored to target personas and industries.
- Track and report key metrics including outreach volumes, open/response rates, SQLs generated, and conversion rates.
- Continuously research industry trends, competitor activities, and market opportunities to refine targeting strategies.

Required Qualifications:

- 2 4 years of hands-on experience in B2B lead generation, inside sales,



or a similar outbound sales development role.
- Proven track record of generating quality leads and building sales pipelines in IT Services, Software, or Technology Product companies.
- Hands-on experience with CRM platforms such as Salesforce or HubSpot for pipeline management, activity tracking, and reporting.
- Proficiency in LinkedIn Sales Navigator for prospect research, list building, and outreach.
- Hands-on experience with prospecting tools such as Apollo.io and other lead intelligence platforms.
- Robust written and verbal communication skills with the ability to craft personalized, persuasive outreach at scale.
- Experience planning and executing lead generation activities around virtual or in-person industry events and webinars.
- Ability to work independently, manage multiple campaigns simultaneously, and meet weekly/monthly targets.
- Familiarity with IT services (e.g., software development, cloud, embedded systems, IoT) is a strong advantage.

Nice to Have:

- Prior experience generating leads for embedded systems, IoT, or engineering services companies.
- Understanding of lead qualification frameworks.
- Familiarity with email best practices and outbound sequencing tools.

📌 Business Development Executive (Kerala)
🏢 ThinkPalm Technologies
📍 Kerala