Marketing Manager (ATL/BTL)

- We are seeking an experienced Marketing Manager to lead our ATL (Above the Line) and BTL (Below the Line) marketing efforts in Coimbatore.
- The ideal candidate will have a strong background in marketing strategy and business planning, with experience in event marketing and through-the-line marketing.

Responsibilities

- Develop and execute comprehensive marketing strategies to achieve business objectives
- Lead ATL and BTL marketing efforts, including event marketing and through-the-line marketing
- Collaborate with cross-functional teams to drive marketing initiatives and campaigns
- Conduct market research and analysis to inform marketing decisions
- Manage marketing budgets and resources to optimize ROI
- Develop and maintain relationships with key stakeholders, including vendors and partners

Requirements





- 10-15 years of experience in marketing, with a focus on ATL and BTL marketing
- Strong background in marketing strategy and business planning
- Experience in event marketing and through-the-line marketing
- Excellent communication and project management skills
- Ability to work in a fast-paced setting and prioritize multiple tasks
- Strong analytical and problem-solving skills

Benefits

- Opportunity to work with a dynamic team in a growing organization
- Professional development and growth opportunities
- Competitive salary and bonus structure
- Medical and health insurance
- Retirement plan and pension scheme
- Paid time off and holidays

📌 Marketing Manager - ATL/BTL (Tamil Nadu)
🏢 Golden Opportunities
📍 Tamil Nadu