Job DescriptionJob Description – Paid Ads Manager N Position: Paid Ads Manager N Department: Digital Marketing N Location: Mohali Campus N Experience: 4–6 Years N Preferred: Immediate Joiner NJob SummarynWe are looking for a results-driven Paid Ads Manager to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have expertise in performance marketing, campaign optimization, lead generation, and data-driven decision-making to maximize ROI and achieve business objectives. NKey Responsibilitiesn N Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube Ads . N Manage campaign budgetsand improve performance through effective ROAS and CPL optimization. N Perform keyword research, audience segmentation, competitor analysis, and campaign strategy development. N Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel , and other analytics tools. N Generate performance reports and provide actionable insights to improve campaign effectiveness.



N Conduct A/B testing for ad creatives, landing pages, and campaign strategies. N Collaborate with content, creative, and marketing teams to develop high-performing campaigns. N Stay updated with the latest digital marketing trends, platform updates, and best practices. NnRequired Skills Nn Hands-on experience in Google Ads and Meta Ads Manager . N Strong knowledge of GA4, GTM, Google Search Console , and conversion tracking. N Experience in remarketing, A/B testing, and campaign optimization . N Solid analytical and data interpretation skills. N Ability to monitor KPIsand optimize campaigns for lead generation and ROI. N Excellent communicationand stakeholder management skills. NnPreferred Qualifications Nn Bachelor's degreein Marketing, Business, Digital Marketing, or a related field. N Google Ads and Meta Blueprint certifications will be an added advantage. N Experience in the Education/EdTech industry is preferred. Nn

📌 Paid Ads Manager (Punjab)
🏢 Chandigarh University - HR Department
📍 Punjab