Job DescriptionPerformance Marketing SpecialistYears of Experience: 8 - 10 YrsBudget: 12 - 15 LPA.Work Mode: Work From Office (Coimbatore)Relevant Years of Experience in the required role : 6 yrs and aboveEducation Qualification Required: Bachelor's degree in Marketing, Business, orrelated field.Job Description / Outlines the responsibilities of the role/Remote work Option:Strategy & Execution: Develop and implement performance marketing strategies for channelslike Paid Search (PPC), Social Media Ads, Display, and SEO.Campaign Management: Launch, monitor, and manage daily digital ad campaigns, includingbudget allocation, bidding, and pacing.Optimization & Testing: Conduct A/B testing, analyze funnels, and optimize campaigns forbetter CTR, conversion rates, and lower CPA.Data Analysis & Reporting: Track, analyze, and report on key metrics (KPIs) using analyticstools (e.G., Google Analytics) to provide actionable insights.Cross-functional Collaboration: Work with creative, content, and analytics teams to alignstrategies and create effective assets.Trend Monitoring: Stay current with digital marketing trends, platforms, and best practices.Roles, Responsibilities and Duties / Tasks and duties that define the roleChannel Ownership: Own the day-to-day setup, management, and performance of paidcampaigns across Google Ads, Meta, LinkedIn, and other platforms.Budget & Bid Management: Allocate, monitor, and adjust daily budgets and bids to hit targetCPA/ROAS within approved spend limits.Keyword & Audience Research: Build and maintain keyword lists, audience segments, andtargeting aligned to campaign objectives.Ad Creation & Copy: Develop, test, and refine ad creatives, copy,



and landing-pagerecommendations in partnership with the content and creative teams.Tracking & Attribution: Set up and maintain conversion tracking, UTM tagging, and attributionacross analytics and advertising platforms.Testing & Optimization: Plan and run A/B and multivariate tests on creatives, landing pages,and bidding strategies to improve conversion rates.Reporting & Insights: Prepare weekly and monthly performance reports with actionableinsights and recommendations for stakeholders.Compliance & Best Practices: Ensure all campaigns follow platform policies, brand guidelines, and data-privacy requirements.Must-Have SkillsExperience: Proven experience in performance marketing, running successful digital campaigns,and improving ROI.Technical Proficiency: Expertise in Google Ads, Google Analytics, Facebook Ads Manager, and other advertising platforms.Analytical Skills: Strong ability to interpret data, identify trends, and make data-led decisions.Digital Marketing Knowledge: Solid understanding of SEO/SEM, conversion rate optimization(CRO), attribution models, and tracking.Soft Skills: Excellent communication, project management, strategic thinking, and ability to work in quick-paced environments.Good to have Skills- Experience with marketing automation platforms (e.G., HubSpot, Marketo).- Familiarity with CRM platforms and lead-scoring/nurture workflows.- Working knowledge of programmatic advertising and DSPs.- Experience with landing-page/CRO tools (e.G., Unbounce, Optimizely, VWO).- Exposure to affiliate marketing or influencer campaign management.- Strong Excel/Google Sheets skills for reporting automation and pivot analysis.- Prior experience managing campaigns for US-based or international clients.Good to have Certifications If applicable- Google Ads and relevant PPC certifications

📌 Performance Marketing (Coimbatore)
🏢 Zigsaw
📍 Coimbatore