04 Aug
|
Rotoris
|
Gurugram
Job Description
Performance Marketing Manager
Location: Gurgaon (Work from Office)
Department: Marketing
Company: Rotoris
About Rotoris
Rotoris is a design-led watch brand creating premium timepieces that blend craftsmanship, innovation, and timeless design. We are looking for a data-driven Performance Marketing Manager to drive customer acquisition, revenue growth, and campaign performance across digital channels.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, You Tube, and other digital platforms.
- Drive customer acquisition while maintaining target CAC, ROAS, and profitability.
- Manage campaign budgets and allocate spends efficiently across channels.
- Continuously monitor campaign performance and optimize creatives, audiences, and bidding strategies.
- Work closely with the Creative, Content, and Design teams to develop high-performing ad creatives.
- Execute A/B testing for creatives, landing pages, audiences, and ad copies.
- Track and analyse key metrics including ROAS, CAC, CPA, CTR, CVR, and LTV.
- Collaborate with the website and product teams to improve conversion rates and customer experience.
- Build weekly and monthly performance reports with actionable insights.
- Stay updated with industry trends, platform updates, and emerging performance marketing strategies.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3–6 years of hands-on experience in Performance Marketing, preferably in D2C, e-commerce, lifestyle, fashion, luxury, or consumer brands.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Experience managing monthly advertising budgets.
- Strong analytical mindset with the ability to interpret data and optimize performance.
- Excellent communication and stakeholder management skills.
Preferred Skills
- Meta Ads
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Conversion Rate Optimization (CRO)
- Media Planning & Budgeting
- Customer Acquisition
- ROAS & CAC Optimization
- A/B Testing
- Excel / Google Sheets
- Data Analysis
- Attribution & Tracking
What You'll Do
- Scale revenue through performance marketing.
- Improve marketing efficiency and campaign profitability.
- Work on high-impact campaigns for product launches and seasonal collections.
- Collaborate with a fast-paced, design-first team building a premium watch brand.
Why Join Rotoris
- Opportunity to build and scale a premium Indian watch brand.
- Ownership of performance marketing strategy and execution.
- High-growth, entrepreneurial environment.
- Competitive compensation and growth opportunities.
Experience: 3–6 Years
Employment Type: Full-Time
Location: Gurgaon (Work from Office)
📌 Performance Specialist (Gurugram)
🏢 Rotoris
📍 Gurugram