- 3-8 Years of experience in working Adobe Target as a business analyst/ business consultant
- Conduct discovery workshops to understand personalization use cases, user journeys.
- Create optimization roadmap: mapping business objectives and use cases to Target capabilities
- Ability to recommend new personalization and optimization use cases and relevant metrics, and translate these to Adobe Target Test planning: Wireframing, designing, planning the implementation for tests
- Hands on experience in planning and configuring Adobe Target activities, as well as analyzing and reporting test results.
- Enablement of business users on best practices for Adobe Target
Skills Required:
- Hands on experience in Adobe Target is a must including Form-Based Experience Composer, VEC, creating different Target activities like A/B Activity, MVT, XT activities etc., setting up audiences in Target, conducting activity QA, analysing and reporting test results etc.
- Hands on experience in setting up different types of campaigns as well as KPI's based on customer needs
- Understand concepts of HTML, Javascript, CSS
- Knowledge of statistical concepts, data analysis
- Familiarity with personalization and optimization needs of at least 1 industry (Financial Services, retail, Manufacturing etc.)
- Should have positive communication skills and have handled client interaction
- Ability to analyze complex personalization problems and find data driven solutions.
Location and way of working:
- Base location: Mumbai/Bangalore/ Hyderabad
- Education: Professional Qualification - B.E./B. Tech/MCA/MBA/MS
- This profile involves occasional travelling to client locations.
- Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.