Key Responsibilities
1. Category Launch & Cluster Development

- Lead the end-to-end launch of the Banana category across assigned clusters in Maharashtra.

- Identify high-potential banana-growing regions based on acreage, farmer density, production volume, and market opportunity.

- Develop and execute cluster-wise launch plans to ensure successful service adoption.

- Build relationships with farmers, FPOs, traders, local influencers, labour contractors, and execution partners.

- Standardize launch processes and create scalable operating playbooks for expansion.

2. Banana Fruit Care Operations

- Design, implement, and scale banana fruit care services including bunch covering, propping, deleafing, bunch management, bagging, spraying, and other crop-stage-specific interventions.

- Define service execution standards, SOPs, productivity benchmarks, quality parameters, and pricing models.

- Monitor service quality, farmer satisfaction, and operational efficiency.

- Continuously improve service offerings based on field observations and farmer feedback.

3. Harvesting Operations Management

- Build and manage organized harvesting labour teams across operational clusters.

- Ensure timely availability of skilled labour during peak harvesting periods.

- Oversee harvesting execution, quality standards, productivity, attendance, and coordination with farmers and transport partners.

- Minimize execution delays and resolve on-ground operational challenges.

4. Farmer Acquisition & Relationship Management

- Drive farmer acquisition through field visits, demonstrations, referrals, and community engagement.

- Build long-term relationships with progressive farmers, village leaders, traders, and farmer groups.

- Manage the complete customer lifecycle from enquiry to booking, execution, feedback, and repeat business.

- Address farmer concerns, pricing discussions, escalations, and service recovery.

5. Labour Supply & Workforce Development

- Develop and manage a reliable network of local and migrant labour for banana operations.





- Recruit, train, and evaluate labour teams to ensure adherence to quality standards.

- Create cluster-wise labour deployment plans based on seasonal demand forecasts.

- Monitor labour productivity, attendance, discipline, and retention.

6. Operations & Execution Excellence

- Coordinate with sourcing, allocation, field operations, and customer-facing teams to ensure seamless service delivery.

- Monitor daily operations including job allocation, fulfilment, attendance, productivity, service quality, and customer feedback.

- Resolve operational bottlenecks and ensure timely execution across clusters.

- Implement structured daily, weekly, and seasonal operational review mechanisms.

7. Category Strategy & Business Growth

- Develop category growth strategies for banana services across new and existing markets.

- Build pricing models considering labour costs, productivity, margins, and farmer affordability.

- Track key business metrics including revenue, fulfilment rate, repeat usage, customer satisfaction, and unit economics.

- Identify opportunities for service bundling, process improvements, and geographical expansion.

- Provide regular insights and recommendations to leadership for scaling the category efficiently.

8. Data, Reporting & Process Improvement

- Maintain accurate operational data, service reports, productivity metrics, and performance dashboards.

- Analyse field performance to identify improvement opportunities.

- Recommend process enhancements to improve operational efficiency, customer experience, and profitability.





- Support the development of technology-enabled workflows and digital adoption within field operations.

9. Cross-functional Collaboration

- Collaborate closely with Product, Operations, Agronomy, Supply, HR, and Leadership teams.

- Ensure alignment between demand generation, labour availability, and operational execution.

- Support new service launches, pilot programs, and continuous process innovation.

RequirementsMust-Haves ● 4–8 years of experience in agri operations, category management, field sales, rural business, agri-inputs, procurement, labour operations, or marketplace operations. ● Strong understanding of Maharashtra’s banana-growing regions and farmer networks. ● Ability to work deeply on the ground across villages and clusters. ● Comfort managing farmers, labourers, supervisors, and local stakeholders. ● Solid execution mindset with the ability to handle ambiguity and operational pressure. ● Ability to build processes from scratch, not just follow existing systems. ● Strong negotiation and relationship-building skills. ● Willingness to travel extensively across banana clusters.
Preferred Backgrounds Strong candidates may come from:
● Agri-input companies.
● Agri-tech startups.
● Farmer advisory or crop service companies.
● Rural distribution businesses.
● Fresh produce procurement or sourcing roles.
● Labour contractor or field operations businesses.
● Hyperlocal marketplace, logistics, or cluster operations roles. Experience in banana, horticulture, fruit care, harvesting, or Maharashtra agri markets will be a strong advantage.
Personality Fit
You will do well in this role if you are:
● Deeply comfortable on the ground.
● Farmer-first in your thinking.
● Commercially sharp and operationally hands-on.
● Able to build trust quickly in rural markets.
● Calm when execution breaks.
● Strong with both systems and people.
● Comfortable taking ownership without waiting for instructions.
● Practical, fast-moving, and detail-oriented.

📌 Category Manager – Banana (India)
🏢 Bharat Intelligence
📍 India