Equipped to Innovate.

Building The Next Chapter Of

JOB DESCRIPTION

Regional Head- Business Development

ABOUT UNITILE

- For three decades Unitile continues to shine as a beacon of innovation

and trust in the building materials industry. As India’s No.1 Raised
Access Floor Brand and a proud recipient of Asia's Prestigious Rising
Brand (2021) by BARC, we have consistently set industry benchmarks.

- Our commitment to innovation and quality has earned us place among

India’s Top 25 Best Workplaces in Manufacturing 2025 and the
esteemed Great Place to Work® Certification. These accolades reflect
our dedication to fostering a positive, cooperative work culture where
employees feel valued, empowered, and motivated to excel.

- Specializing in modular indoor and outdoor raised flooring systems,

structural ceilings, partitions, and acoustics, we enhance spaces with
intelligent designs that seamlessly blend form and function. With a
proven track record of over 15,000+ clients and over 100 million sq. ft. of
successful workplace transformations worldwide, our dynamic team
continues to drive innovation and deliver value.

- As we look ahead, we remain committed to shaping smarter, more

sustainable spaces, ensuring that our legacy of excellence continues to
thrive for years to come.

ROLE OVERVIEW
The Regional Head – Business Development will drive Unitile’s RAF market
expansion by identifying new opportunities, geographies and market
segments- influencing early-stage project decisions, and securing
specifications in high-value corporate interior projects. The role focuses on
engaging key stakeholder: Clients, PMCs, architects, and designers-to
guide them toward adopting Unitile RAF solutions

This is a strategic market development role, centered on stakeholder
influence, account qualification and specification-led pipeline creation, not
on direct sales execution or project coordination.

KEY RESPONSIBILITIES

Market Development & Specification Influence
• Identify potential clients, segments, and industries with high potential

for raised floor adoption.

- Position Unitile RAF as the preferred solution across corporate interior

projects.

- Drive brand and product specification into project documents, BOQs,

and design submissions.

- Prepare and ensure inclusion of Unitile’s make-list in all relevant

tenders, design packs, and procurement frameworks.

- Engage early in the project lifecycle to shape client awareness, solution

fit,



and decision direction.

- Conduct market mapping, competitor analysis, and opportunity

assessment for expansion.

- Generate long-term strategic opportunities in commercial real

estate sector.

Stakeholder Engagement & Relationship Building
• Build strong connect with corporate clients (CRE / workplace / admin

leaders), PMC consultants, Architects & Design Studios (studio heads,
design leads), Co-working players, workplace consultants, MEP
consultants, and corporate real estate teams.

- Position the company and its raised floor solutions with specifiers to

secure product specifications.
- Influence technical approvals, design recommendations, and

procurement preferences in favor of Unitile.
- Represent the brand in industry forums, events, exhibitions, and trade

networks.

Lead Generation & Opportunity Creation
• Develop a robust pipeline of potential, early stage and qualified projects

for the sales team.

- Identify early-stage project opportunities and qualified leads with the

regional sales team.
- Build partnerships with contractors, developers, and channel partners.

Strategic Insights & Market Intelligence
• Monitor market trends, technology advancements, customer needs, and

competitive landscape.

- Provide insights and recommendations to leadership for market entry,

pricing, and positioning.

- Work with marketing teams to tailor campaigns for targeted new markets.

Cross-functional Collaboration
• Work closely with the sales, estimation, marketing, and product teams to

ensure alignment on strategy.

- Work in partnership with the sales team to pursue and convert opportunities

influenced through specifications and stakeholder engagement.

- Maintain active involvement through the sales cycle as a strategic partner,

while commercial submissions, pricing, tendering, and execution remain
with the sales and operations teams.

Brand Development & Institutional Positioning
• Strengthen Unitile’s brand visibility and presence across newly targeted

regions and strategic accounts.

- Build long-term institutional relationships with clients,



PMCs, architects,

designers, and influencers to establish sustained trust and preference
for Unitile RAF solutions.

- Engage in pre-sales advocacy without getting involved in negotiation or

order booking.
- Position Unitile as the preferred standard for quality, durability, and reliable

RAF performance in workplace and commercial projects.

REQUIRED SKILLS & COMPETENCIES
• Demonstrated track record of building and scaling B2B pipelines from

prospecting to conversion.

- Expertise in solution selling and ability to translate customer pain points into

value propositions.

- Strong relationship-building capability with CXO-level decision makers and

influencers.

- Ability to manage long sales cycles while maintaining momentum and

stakeholder alignment.

- Skilled in account mapping, territory planning, and channel/partner

ecosystem development.

- Strong analytical capability to forecast revenue, analyze trends, and

prioritize high-opportunity segments.

- Adaptive and resilient, able to navigate uncertainty and competitive

pressures.

- Comfortable with CRM adoption, pipeline hygiene, and accurately reporting

sales performance.
- Customer-centric mindset with commitment to after-sales relationship

growth and retention.
- Collaborative, cross-functional approach to work with marketing, product,

and delivery teams to close deal

QUALIFICATION AND EXPERIENCE

- Bachelor’s degree in business, Sales, Marketing, or related field; MBA

preferred.
- 10+ years of progressive sales experience, including 6+ years in a senior

leadership capacity.
- Deep exposure to building materials,

construction, corporate interiors, workspace solutions or raised flooring
sector.

- Demonstrated success in scaling revenue and consistently exceeding

targets.
- Established relationships with Direct clients, architects, PMC, designers, and

construction ecosystem.
- Strong pipeline management, forecasting accuracy, and strategic account

development capability.
- Exceptional communication, negotiation, and stakeholder influencing skills.
- Comfortable navigating complex deals with multiple technical and

commercial decision-makers

A place where you don't
have to choose between
growth and belonging. A
career that challenges
you. A culture that
supports you. A team
that celebrates you.

For recruitment or career inquiries, reach out:

[email protected]

📌 Regional Head – Business Development (Delhi)
🏢 Unitile India
📍 Delhi