· To formulate brand plan and propose various Marketing strategies in accordance to corporate policy for lab brand.
· To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.
· To plan various activities as per the phase wise Marketing Strategic plans.
· To execute the various activities planned as per the phase wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.
· To carry out Research activity related to marketing plan evolved.
· To explore newer geographical area new markets, for customer target for hospital
· To explore recent product feasibility for business plan
· To do regular fieldwork to understand and develop sound marketing plan.
· Monthly detailed report of the activity should be submitted to the management
· Weekly progress report should be submitted in brief to management about the activities assigned.
· Support in all marketing purposes to the Head Marketing.