TEAM

School and CUET

TYPE

Full time

POSTED

Aug 3, 2026

JOB ID

019fb66b

Key Responsibilities:

- Own and manage the brand's Instagram presence with a focus on audience growth, engagement, and content performance.

- Develop creative content strategies that make educational content engaging, relatable, and appealing to the younger generation.

- Plan and execute content for Instagram, including Reels, Stories, Posts, Carousels, and Live sessions.

- Repurpose and adapt content across other social media platforms such as Facebook, LinkedIn, X, and YouTube, as required.

- Coordinate with Academic, Production, Design, Editing, and Marketing teams for content planning and timely execution.

- Monitor content performance using platform analytics and share actionable insights to improve reach, engagement, and follower growth.

- Plan and maintain content calendars for campaigns, product launches, events, and academic initiatives.

- Stay updated with Instagram trends, platform algorithms, memes, and emerging content formats to keep the brand relevant.





- Conduct A/B testing and implement data-driven optimisation strategies.

Required Skills:

- Strong understanding of Instagram growth strategies, content planning, analytics, and audience engagement.

- A highly creative mindset with the ability to connect educational content with Gen Z and young learners' psychology, interests, and digital consumption patterns.

- Strong storytelling and content ideation skills, with an eye for trends, memes, and viral content formats.

- Experience managing Instagram accounts, preferably in the EdTech industry.

- Good understanding of other major social media platforms and cross-platform content distribution.

- Excellent project management and cross-functional coordination skills.

- Proficiency in Excel/Google Sheets and social media management tools.

- Strong analytical mindset with the ability to optimise content based on performance metrics.

📌 Social Media Manager (Delhi)
🏢 Drishti IAS
📍 Delhi