Job Information

Company Name

RIL-FD

Date Opened

02/25/2026

State/Province

Tamil Nadu

Industry

Furniture

City

Coimbatore

Country

India

Zip/Postal Code

641006

Remarks (any other requirements)

Experience in Digital Marketing activities

Job Description

1. Strategic Marketing & Business Growth

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Develop and implement marketing strategies to drive sales growth across all business segments.

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Identify new business opportunities, emerging market needs, and expansion areas within institutional and key account markets.

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Plan annual sales & marketing budgets, forecasts, and growth targets aligned with company objectives.

2. Institutional & Key Account Management

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Build and nurture long-term relationships with key accounts, large institutions, architects, consultants, project management companies, and influencers.

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Lead institutional sales initiatives by tapping hospitals, schools, colleges, corporates, IT parks, canteens, and government establishments.

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Ensure customer satisfaction, timely project completion, and retention of strategic accounts.

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Negotiate high-value deals and finalize commercial terms with major clients.

3. Sales Leadership & Team Management

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Lead, mentor, and motivate field and backend sales teams across India.

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Set sales targets, define KPIs, and ensure consistent performance through monitoring, reviews, and corrective actions.

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Build a high-performing sales organization through training, skill development, and performance coaching.

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Foster a goal-driven, collaborative, and customer-first culture.

4. Marketing Communication & Brand Promotion

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Oversee development of marketing collaterals, digital presence, product catalogues, presentations, and promotional campaigns.

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Drive participation in trade shows, exhibitions, institutional meets, and industry networking events.

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Align marketing communication with brand values and product positioning in each vertical segment.

5. Product Strategy & Market Insights

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Work with product development teams to guide recent product introductions based on market trends and customer requirements.

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Provide structured market intelligence on competition, pricing, customer preferences and industry developments.

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Ensure product line relevance, pricing strategy, and margin optimization.

6. Cross-Functional Coordination

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Collaborate with operations,



supply chain, design, and installation teams to ensure seamless order execution.

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Coordinate with finance for quotation approvals, credit management, and receivables follow-up.

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Work with R&D; and design teams to refine solutions for large institutional projects.

7. Revenue, Profitability & Performance Management

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Achieve monthly, quarterly, and annual revenue targets consistently.

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Ensure healthy gross margins and product mix optimization.

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Monitor sales funnels, conversion ratios, and institutional project pipelines.

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Prepare management reports on sales performance, forecasts, and strategic initiatives.

Requirements

1. Educational Qualifications

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Bachelor’s degree in Business Administration, Marketing, Engineering, or a related discipline.

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MBA / PGDM in Marketing or Sales is strongly preferred.

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Additional certifications in Sales Leadership, Key Account Management, or Strategic Marketing are an advantage.

2. Professional Experience

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18–20 years of progressive experience in B2B / institutional sales and marketing.

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Minimum 5–7 years in a senior leadership role (GM / DGM / National Sales Head).

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Proven experience in commercial furniture, interiors, building materials, healthcare products, or project-based B2B businesses.

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Strong exposure to institutional sales models, key account management, and large project negotiations.

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Demonstrated track record of driving revenue growth, market expansion, and team scaling.

3. Domain & Industry Knowledge

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Deep understanding of healthcare, education, corporate office, and cafeteria institutional buying behavior.

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Knowledge of project-based selling, tendering processes, and institutional procurement cycles.

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Familiarity with working alongside architects, consultants, PMCs, contractors, and facility managers.

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Awareness of manufacturing constraints, lead times, cost structures, and customization requirements in furniture businesses.

4.



Leadership & People Management Skills

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Strong ability to build, lead, and inspire multi-regional sales teams.

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Experience in defining KRAs, KPIs, incentive structures, and performance review mechanisms.

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Capability to mentor mid-level managers and create leadership succession.

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Proven change-management skills in growing or restructuring sales organizations.

5. Strategic & Analytical Skills

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Ability to translate business objectives into clear sales & marketing strategies.

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Strong analytical mindset with expertise in forecasting, pipeline management, and market analysis.

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Comfortable with pricing strategy, margin management, and P&L; responsibility.

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Data-driven decision-making using CRM and sales analytics tools.

6. Commercial & Negotiation Expertise

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Expertise in handling high-value institutional negotiations and contract closures.

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Strong understanding of commercial terms, credit policies, payment cycles, and risk mitigation.

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Ability to balance customer expectations with company profitability.

7. Communication & Stakeholder Management

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Excellent verbal and written communication skills.

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Ability to present business plans, forecasts, and performance updates to Board, Directors, and senior management.

8. Marketing & Brand Orientation

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Strategic exposure to brand building in B2B environments.

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Experience in overseeing marketing communication, exhibitions, institutional events, and digital marketing initiatives.

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Ability to align brand messaging with sales objectives.

9. Technology & Systems Exposure

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Hands-on experience with CRM systems, ERP coordination, sales dashboards, and MIS reporting.

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Comfort with digital lead generation tools and data-driven sales processes.

10. Personal Attributes

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Results-oriented, decisive, and execution-focused.

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High integrity, professionalism, and ownership mindset.

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Strong problem-solving and conflict-resolution abilities.

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Willingness to travel extensively across regions and key accounts.

11. Success Indicators for the Role

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Consistent achievement of annual revenue and growth targets.

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Expansion of key accounts and institutional footprint.

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Improved brand visibility and market positioning.

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Strong, stable, and high-performing sales & marketing team.

📌 General Manager - Marketing (Coimbatore)
🏢 Roots Group of Companies
📍 Coimbatore