Own end-to-end performance across all paid media channels, including Meta, Google, and emerging platforms Design, execute, and optimize high-ROI campaigns focused on customer acquisition and retention Build and scale an in-house media engine to reduce agency dependency and improve campaign agility Analyze campaign performance using advanced attribution models and data insights to refine strategy Collaborate cross-functionally to align media strategy with broader business goals and product launches Continuously test, iterate, and scale creative, audience targeting, and bidding strategies Requirements Proven experience managing paid media campaigns with a focus on ROAS and customer acquisition Expertise in Meta Ads Manager, Google Ads, and performance analytics tools (e.g., GA4, Looker Studio)



Robust analytical mindset with ability to interpret complex data and drive actionable insights Experience building and scaling in-house media teams or systems Proficiency in A/B testing, attribution modeling, and campaign optimization Ability to communicate results and strategy clearly to stakeholders at all levels

5-10 years
IDEAL PROFILE: The Fashionista: 3–5 years of experience specifically handling fashion, beauty, or lifestyle accounts in a creative agency.

Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto.

Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the feeling of wearing them.

Platform Native: Deep understanding of how copy performs differently on LinkedIn vs.

Instagram vs.

Twitter/X.

Required Skill Profession

Other General

📌 Require a Senior Performance Marketing Manager in Mumbai
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