Designation: Manager

Location: India Telangana Hyderabad

Organization: Financial Services

Job Description:

Job Description – Regional Sales Manager (Personal Loans)

Position: Regional Sales Manager – Personal Loans
Location: Hyderabad
Function: Sales
Reporting To: Zonal Sales Manager

Job Purpose

To drive Personal Loan business across the assigned region by managing a team of Area Sales Managers (ASMs) and developing a strong Direct Selling Agent (DSA) network. The role is responsible for achieving business targets, expanding market presence, ensuring portfolio quality, and driving productivity across all sales channels.

Key Responsibilities

- Drive Personal Loan business growth across the assigned geography by achieving monthly, quarterly, and annual sales targets.

- Lead, mentor, and manage a team of Area Sales Managers (ASMs) to improve productivity, efficiency, and business performance.

- Develop and strengthen the DSA channel by onboarding quality DSAs, maintaining strong relationships, and driving business volumes.

- Monitor DSA-wise and ASM-wise performance, ensuring target achievement and sustainable business growth.

- Formulate regional sales strategies to increase market penetration and customer acquisition.

- Conduct regular field visits with ASMs and DSAs to identify business opportunities and improve sales conversions.

- Ensure adherence to credit, compliance, KYC, and regulatory guidelines while sourcing business.

- Collaborate with Credit, Operations, Risk, and Collection teams for efficient processing and portfolio management.

- Analyze market trends, competitor activities, and customer requirements to devise effective sales initiatives.

- Drive recruitment, training,



and capability building of ASMs and sales teams to enhance overall productivity.

- Review sales MIS, funnel management, disbursal trends, and conversion ratios to ensure consistent business growth.

- Maintain portfolio quality by ensuring business is sourced from the right customer segments and monitoring delinquency indicators.

- Build and maintain strong relationships with key DSAs, channel partners, and other stakeholders to maximize business opportunities.

- Identify new geographies and expansion opportunities to increase regional market share.

- Conduct periodic business reviews and implement corrective action plans to bridge performance gaps.

Key Performance Indicators (KPIs)

- Personal Loan Disbursement Achievement
- DSA Productivity and Activation
- ASM Productivity
- Customer Acquisition
- Market Share Growth
- Portfolio Quality and Delinquency Control
- Conversion Ratio
- Revenue and Profitability
- Geographic Expansion
- Team Engagement and Retention

Desired Candidate Profile

- Graduate; MBA preferred.
- 8–12 years of experience in Personal Loans, Unsecured Lending, or Retail Assets.
- Minimum 3–5 years of experience in managing multi-location sales teams.
- Strong exposure to DSA channel management and business development.
- Proven track record of achieving sales targets and driving regional growth.
- Robust leadership, people management, and stakeholder management skills.
- Excellent analytical, negotiation, and communication skills.

Core Competencies

- Sales Leadership
- DSA Channel Management
- Business Development
- Team Management
- Strategic Planning
- Market Intelligence
- Stakeholder Management
- Performance Management
- Credit & Risk Awareness
- Result Orientation

📌 RSM - Unsecured Salaried - Hyd (Telangana)
🏢 Aditya Birla Group
📍 Telangana