Airlines PPC Expert Job Description - Min 5 Years in Same Domain
Job Description
Manage and optimize Google Ads PPC campaigns specifically for the airlines and travel industry to drive qualified traffic and maximize ROI.
Develop and implement strategic PPC plans aligned with marketing goals and business objectives.
Conduct keyword research, ad copywriting, bid management, and budget allocation to maximize campaign performance.
Monitor campaign performance regularly, analyze data, and generate reports to provide actionable insights.
Collaborate with marketing, sales, and creative teams to align PPC strategies with broader marketing campaigns.
Stay updated on industry trends, PPC tools, and airline travel market dynamics to keep campaigns competitive.
Identify current opportunities to expand reach and improve customer acquisition through PPC.
Manage multiple campaigns simultaneously, ensuring timely execution and adherence to budget.
Work closely with analytics teams to track conversions and fine-tune campaigns based on data insights.
Communicate campaign performance and recommendations to stakeholders and senior management.