- Plan, execute, and manage paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other platforms
- Optimize campaigns to improve ROI, CTR, CPC, and conversions
- Handle budget planning and allocation effectively
- Perform A/B testing on creatives, audience, and landing pages
- Analyze campaign performance and generate detailed reports
- Coordinate with creative and content teams for ad creatives
- Track performance using tools like Google Analytics, Tag Manager
- Stay updated with latest trends and algorithm changes