Overview: We are looking for a proactive Lead Generation Specialist to identify and qualify business leads, focusing on the US (North America) markets. The ideal candidate will be skilled in IT product (IT Software /SaaS Product Sales), lead Generation and converting them to qualified leads, Customer follow-up and out of box thinker to generate or device innovative ways to generate decision maker leads.
Role:- Lead Generation Specialist
Exp: - 2+ years
Job Description
Overview:
We are looking for a proactive Lead Generation Specialist to identify and qualify business leads, focusing on the US and European markets. The ideal candidate will be skilled in B2B sales(IT Software /Product Sales), lead nurturing, and CRM tools to drive business growth.
Responsibilities:
- Lead Identification & Sourcing: Use tools like LinkedIn, HubSpot, and Salesforce to find and research leads.
- Outreach & Communication: Engage prospects via email, phone calls, and social media.
- Lead Qualification: Assess leads based on needs and potential.
- Collaboration: Work closely with sales and marketing teams to ensure smooth lead transitions.
- Nurturing:
Build relationships with prospects and manage ongoing communications.
- CRM Management: Maintain accurate lead data and track outreach efforts
- Research and identify potential leads through various channels, including
- Online research, social media( LinkedIn & others), and networking events
- Contact and qualify leads through phone calls, emails, and other communication methods
- Should be able to look at tendering portal and also able to submit suitable tenders/bids on tendering/bidding portals.
- Develop and maintain a database of leads and prospects for future reference
- Analyze and report on lead generation metrics to track progress and identify areas for improvement
- Stay up-to-date with industry trends and best practices for lead generation
- Coordinate with Leadership and arrange meetings/follow-ups to convert leads to sales.
- Manage and prioritize multiple tasks and projects to meet deadlines
- Attend industry events and conferences to network and generate leads
Requirements:
- Proven experience in lead generation or sales development (B2B preferred).
- Familiarity with CRM tools (e.g., HubSpot, Salesforce).
- Solid communication and research skills.
- Experience in the US and European markets is a plus.