JOB DESCRIPTION

Sales Executive — IT Products & Solutions

Department

Sales & Business Development

Reporting To

Sales Manager / Head of Sales

Experience

4 Years (Relevant IT Product Sales Experience Required)

Employment Type

Full-Time

Location

India / GCC / International Markets

ROLE SUMMARY

We are seeking a motivated and target-driven Sales Executive with approximately 4 years of experience in B2B IT product sales to join our expanding Sales team. The successful candidate will have a solid foundation in selling hardware, software, or technology solutions to business clients, a good understanding of the IT buying process, and the ability to build lasting client relationships. This role offers an excellent platform to grow into a senior sales career within a technology-led organization.

KEY RESPONSIBILITIES

Sales & Business Development

▸ Achieve and consistently exceed assigned monthly, quarterly, and annual revenue targets.

▸ Identify and prospect current business opportunities through cold outreach, referrals, LinkedIn, and events.

▸ Manage the end-to-end sales cycle — from lead qualification and product demonstrations to proposal submission, negotiation, and closure.

▸ Build and maintain a healthy sales pipeline with accurate CRM documentation and regular updates.

IT Product Sales Execution

▸ Position and sell IT Solution/products to SME and enterprise clients.

▸ Understand client IT environments and recommend the most suitable products or solution bundles.

▸ Conduct product presentations, demos, and proof-of-concept walkthroughs for technical and business audiences.





▸ Handle objections confidently with a consultative, value-led approach.

Client Relationship Management

▸ Develop and nurture strong relationships with IT managers, procurement heads, and key decision-makers.

▸ Serve as the primary point of contact for assigned accounts — ensuring high client satisfaction and timely communication.

▸ Drive renewals, upsell, and cross-sell opportunities within existing accounts.

▸ Conduct periodic account reviews to identify growth potential and address any service gaps.

Reporting & Collaboration

▸ Provide accurate weekly and monthly sales forecasts and pipeline reports to the sales manager.

▸ Collaborate with pre-sales and technical teams for solution scoping, costing, and proposal preparation.

▸ Share market intelligence, competitor activity, and client feedback to support go-to-market strategy.

QUALIFICATIONS & EXPERIENCE

Required

▸ Minimum 4 years of hands-on B2B sales experience in IT product or technology solution selling.

▸ Proven track record of consistently meeting or exceeding sales targets.

▸ Solid understanding of IT products — including hardware, software licenses, SaaS platforms, networking, or security solutions.

▸ Strong command of consultative selling techniques and solution-based pitching.





▸ Proficiency in CRM tools (D365 CRM ,Salesforce, HubSpot, Zoho, or equivalent) and MS Office / Google Workspace.

▸ Excellent verbal and written communication skills in English; regional language skills are an added advantage.

Preferred

▸ Prior exposure to IT Solution, cloud, or enterprise software product

▸ Familiarity with the Indian or GCC mid-market and enterprise IT buyer landscape.

▸ Bachelor's degree in Business Administration, Technology, Engineering, or a related field.

CORE COMPETENCIES

Solution Selling

Consultative, value-led sales approach

IT Product Knowledge

Hardware, software, SaaS & licensing

Client Relationship

C-level & stakeholder engagement

Pipeline Management

CRM hygiene & accurate forecasting

Partner Ecosystem

OEM, ISV & channel coordination

Communication

Presentations, proposals & negotiation

WHAT WE OFFER

▸ Competitive base salary with an attractive performance-linked incentive (PLI) plan.

▸ Clear career progression path — Sales Executive → Senior Sales Executive → Sales Manager.

▸ Exposure to leading technology brands and cutting-edge enterprise IT solutions.

▸ Access to partner training, vendor certifications, and industry events.

▸ Collaborative work culture with strong leadership mentorship and support.

▸ Opportunity to work across India, Middle East, and global markets.

To apply, share your updated resume along with a brief summary of your top sales achievement in IT product selling.

Pay: ₹300,000.00 - ₹800,000.00 per year

Work Location: In person

📌 IT Sales Executive- Product and Solution (Coimbatore)
🏢 ATNA Technologies
📍 Coimbatore