Marketing Analyst (Pune)

Marketing Analyst (Pune)

05 Aug
|
Selections Hr Services
|
Pune

05 Aug

Selections Hr Services

Pune

Job Description Role Overview

We are looking for an experienced Adobe Analytics Analyst with strong hands-on expertise in Adobe Analytics. The ideal candidate should have direct experience working within Adobe Analytics Analysis Workspace and Report Builder to answer business questions, generate insights, and support data-driven decision-making.

This role requires someone who can independently analyze business requirements, identify the appropriate dimensions, metrics, segments, and calculated metrics, and derive meaningful insights directly from Adobe Analytics. Candidates who have only worked with Adobe Analytics data after it has been exported to reporting tools such as Power BI, Tableau, or Snowflake will not be considered.

Key Responsibilities

- Analyze business requirements and translate them into actionable insights using Adobe Analytics.
- Work extensively in Adobe Analytics Analysis Workspace to build reports, dashboards, and perform ad hoc analysis.
- Use Adobe Report Builder to extract and automate reporting directly from Adobe Analytics.
- Pull, analyze, and export data directly from Adobe Analytics.
- Create and manage segments, calculated metrics,



and custom reports.
- Identify trends, customer behavior, and business opportunities through web and digital analytics.
- Perform conversion, funnel, customer journey, campaign, and traffic analysis.
- Collaborate with business stakeholders to understand analytical requirements and provide data-driven recommendations.
- Present findings and insights to support strategic business decisions.

Mandatory Skills

- Hands-on experience with Adobe Analytics
- Robust expertise in Adobe Analytics Analysis Workspace
- Experience with Adobe Report Builder
- Ability to pull and export data directly from Adobe Analytics
- Experience creating and using Segments
- Experience creating and interpreting Calculated Metrics
- Strong understanding of Dimensions, Metrics, and Business Analysis
- Experience performing ad hoc analysis and answering business questions using Adobe Analytics
- Strong analytical and problem-solving skills

Pay: ₹1,000,000.00 - ₹1,300,000.00 per year

Work Location: In person

📌 Marketing Analyst (Pune)
🏢 Selections Hr Services
📍 Pune

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