- Experience

3 - 8 Years
- Location

Karnataka
- Nature of Job

Sales & Marketing
- Job role

Marketing

JOB PURPOSE

- AM is the local custodian of the brand.
- The job is to ensure that the brand is represented as per guidelines across all touchpoints including at the event activations.
- Execution of all the consumer-related HO driven interventions. These have to be executed with the highest standards as per guidelines.

Qualification: MBA

Location: Bangalore - Handling South Region

Biking inclination preferred; Travelling required across North of India.

INTERACTION WITH STAKEHOLDERS

Internal

External

Direct

- Area Sales Managers
- RCM Team
- Central Marketing Team

- Marketing Agencies/Vendors
- Influencers

ADDITIONAL

- Rider & Community Management (RCM) in high end bike competition companies (preferred)
- Trade Marketing Roles in FMCG companies
- Owns a 2-wheeler/rides a 2-wheeler (motorcycle) / has an intent of riding out
- Local digital marketing experience
- Worked on a communication plan for any product/launch or done any collaterals development for any product
- Working experience with 3rd party vendors and channel partners

KEY RESPONSIBILITIES

Job

Tasks

Property promotion and participation

- Ensure RCM Promo assets availability and execution as per guidelines.
- Engage with ASM and Showrooms to drive event registrations.
- Ensure execution of local RCM events with the set standards.
- Close feedback loop from the Participants.
- Maintain MIS for numbers, approvals, budgets, participation

App

- Roll out beta testing,



on-board testers, create routes
- Manage content generation and local quests
- Map dealer-led rides in the app

Community building

- Identify - Riders, influencers, brand advocates, clubs, communities
- Initiate & propose collaborations and get them on the app
- Formulate and execute community building across the region.

Alliances

- Identify potential local alliances and suggest and execute engagement strategies with them.
- Review, engage and monitor the alliance performance

Capability

- Build Network capability through training dealer team on RCM activities.

RCM as Sales Lever

- Conduct and drive all the RCM activities which will be sales Enablers.
- Monitor these activities on parameters of actual outcome v/s expected outcome.
- Set up a solid PDCA culture through which quick changes in strategies are thought of if impact of the outcome is muted.

Digital leads

Dealership sales point actions

- Develop Regional Marketing plans and localized Social media strategy
- Manage agencies at the regional level for BTL, social media, creatives & PR

- Generate digital leads and manage dealer pages
- Coordinate with Marketing for brand campaign assets

Market Understanding

- Spotting trends in local markets and sharing customer inputs with HO

- Work closely in the market to understand the competitor moves specially related to their consumer related interactions.

The above list is not exhaustive and could evolve with changing needs & priorities of the company

📌 MGR (RIDES & COMMUNITY - PB) RO (Karnataka)
🏢 Bajaj Auto
📍 Karnataka